Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wonder up with your eyebrows touching the ceiling, but hold tight we offer you with mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes of staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.


Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.

Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take a positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.

Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.


Let us pull down the knot!

An Instagram video post advances its propagation among the wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look into our next article on how app development agencies make use of animated videos for their business progression.

Why business storytelling is important for your marketing and how to reap its benefits?

Business storytelling

What makes you succeed in marketing your product depending on the innovative topic or creative experts or budget? All the elements become essential. But above all, the problem of the consumer should be addressed convincingly with an optimal solution. The majority of companies use a storytelling strategy that attracts their clients with improved business connectivity.

We shall start with a story of Colonel Sanders aged 65 years, who received his retirement cheque of $99. At that time he just owned a small house and a beat-up car, then he made his mind to think innovatively and create a chicken recipe. This recipe was very much liked by his friends. Colonel sanders traveled various US states and consulted restaurant owners to market his idea. He said that he would give the idea for free and take a small percentage in the foods sold. He got rejected in all the places, but he did not give up. After 1009 rejections he received acceptance and finally attained the success crown by changing the eating habit of the whole world with name as KFC.

Business storytelling possesses few guidelines that support your product to reach the exceptional heights in the market.

Prepare a story in a structured format

Some stories tend to make the audience boring. This feature enforces you to regularize the storyline, such as:

  • Split your story into various subdivisions, then perform an analysis on every part of what should be explained and how deep the story part explained to the user.
  • Always avoid over detailing on story stages.

Structure your story flow

  • Add words that trigger the senses of the reader, such as I wake up from my bed with streaking hit of sunlight through windows. I started moving near my kitchen, and I got a pleasant aroma of coffee that made my sleepiness to run far away from me.

Learn storytelling by finding the movie plots

Whether you love to watch movies in your free time? If yes, then you should be an analyzer of the movie rather than a spectator. This process helps you find out how the filmmakers navigate you to travel through the story interestingly. For example, if you watch a thriller movie containing a scene of searching for murder makes the viewer sit on the edge of the seat to watch the final climax. Narrate your story with interesting plots makes you gain more number of engaging audience.

Start with a friendly tone and avoid bragging

The majority of the customers don’t put much concentration over the product description. Therefore if you keep on bragging your product that is superior to your competitors, then it would naturally turn off the interest of your target audience.

Tell your story in a friendly tone

If you wish to establish a strong bonding with the client, the first step is to provide the trust of your product. Gain trust by addressing their problems with solutions and frequently share interesting information about the industry.

Stay genuine

The credibility of the product gets destroyed quicker by inauthentic stories. Few companies perform branding of their product by including happenings of customers and employees to drag the attention of the user, which might fail to do so. Marketing experts claim to add up true stories builds your strong empire by earning the trust of the customers.

Built a unique signature

One of the primary methods to achieve a high return on investment is to build branding, which raises the awareness of the product among the target audience.

Change the Formal presentation

When you prepare a video marketing, the majority of the companies eliminate the casual looks. They always love to include formalities but not all the characters with the formal suit carrying a laptop bag. The characters should preserve familiarness for the audience to stay in the story for a long period.

Incorporate context to your stories

Prepare your story with the context that uses the journalism principles of what, who, where, why, when, and how. This feature supports your audience with an improved comprehension of the story content. Every element included in the video should serve a specific goal that makes the video better for branding and marketing of the product/services. If you try to perform the video marketing of a new product, then combine the story with context and concluded with call-to-action.

Story context


If you wish to market your product that is different from competitors, then you should choose the animated video. These video permits you to present a wonderful world in front of the audience. Preparing a story with interesting characters and cute expressions that impress the customer, at first sight, itself in the marketing of the product. 

That’s all for it. As a human, we love to hear stories as well as tell stories to others, but you should pay little attention that enables a better way of communication. Picto prepares your video with high care that supports you to expand your business on a wide scale.

Have a look into another interesting article ‘Jumbling between 2D or 3D? Choose the right animation production service’.

Why do you need to create customer testimonial videos that serve better for you?

Customer Testimonial Videos

The majority of the customers in the current world tend to purchase a product based on customer reviews and case studies. As a customer, you will not wish to put your hard-earned money on things that do not meet your demands. Customer testimonials serve you by speaking about your product and encourage your customers to approve your proposal.  You may wonder why people are interested to know the experience before purchasing a product. It is nothing but you make a purchase of the product after knowing the product experience from other customers. And now, you have understood how customer testimonials help us to reach a wide range of audiences.

If you want to choose an effective marketing technique, then customer testimonials would be the right choice, which is rated 89% compared to other marketing methods.

How customer testimonials play a vital role in marketing?

Customer reviews create proper perception over the brand leading to improved sales growth. Some of the benefits are:

  • If you include a positive customer testimonial video, then it will build your credibility as well as the reliability of your product in the market.
  • Do you want to speed up your customer purchase ratio? If yes, then it is better to include customer testimonial to your website.
  • These testimonials assist the diversity and versatility of your product to solve the problems of the target audience.

But over a few years, the majority of the clients tend to appear smarter to find the authentic testimonials. So, it is better to prepare a customer testimonial that guides a buyer in the purchasing journey.

How to prepare a testimonial video that is accepted by potential customers?

Prepare a story for your video!

If you are preparing a video without a story, then it is assumed that people will not pay attention to your video. Experts insist that you should trigger the curiosity of the viewer only through the story. All these don’t enforce you that you start with a few years ago or once upon a time. The story should always match the message flow of the video.

Testimonial video story

Place your story in the appropriate context!

You can comfort the viewer by linking the story and appropriate context, which states the geographic location or the video recording place. This feature assists the client to comprehend the background details of the story.

Develop a story in a structured format

If you create a video without a structure, then you will be unaware of how you process the information and why the client should prefer your brand. So a story divided into three parts start, middle, and end. The beginning part of your story should speak about the client and his requirements. The middle part of the story should deal with the branding and the services provided by the product. This part can explain in detail, stating the uniqueness of the product and how they stand out of the crowd. Finally, complete your story such that the client requirements gets satisfied by your product.

Streamline your story concept

If you are a good marketer, then you should think from the client’s perspective, people prefer to view an exciting video than a boring video. Prepare an inspiring video by understanding the deep requirements of the client. The video progresses by stating product features that assist the client in achieving the desired outcomes. The majority of the target audience possesses similar desires, which seems to appear at the start of the video to serve as a psychological trigger for other clients.

Craft your customer testimonial story

When you urge the need to purchase your product, then your customer experience video must include pain points. Pain points state the problems faced by the customer, and it helps the customer to relate their issues solved by the product. Consequently, explain your solution by promoting your brand, that we are the best in the industry. In the closing note, add the statements, how your product matches to the client’s desire.

Eliminate predefined scripts

The primary reason people prefer to watch customer experience videos is to hear a genuine view of the product. How can you expect that your client speaks genuinely in front of the camera as of a news reader?

Let’s check out the key points that you should remind while creating a customer testimonial.

  • Prepare and handover a detailed questionnaire for the interviewer to answer the product questions.
  • Perform a detailed conversation with the client to comprehend his views about the product.
  • You can ask your client to state the main factors he would like to point out in the video and insist him to state them smoothly during the video progression.
  • If your client frequently uses the fillers ‘ums’ and ‘ahs’ pause the recording. Allow time for him to settle and record the video with the right approach.

Establish your connection with the audience emotionally

Video production should focus on the preparation of videos that convince the clients in an emotional way, not over the facts. The words expressed by the customer should be fun as well as inspiring the product purchase.

Video production tips for testimonial videos

  • When you are watching a thriller movie, you view every scene with curiosity sitting in the corner of the seat. Can you find out how? It is because every scene captured at different angles to stimulate the interest of the audience to stay tuned with the movie. Similarly, record the testimonial videos with multiple cameras angles not only trigger the interest of the user. But also it improves the comfortability of the customer in front of the camera.

Tips for customer testimonial video production

  • Fix your video length duration less than a minute.
  • Plan the important points to be discussed wisely in the given time.
  • Record your video in different places, which grabs the attention of the customer to watch over the video.
  • Take diverse shots of your product/service, which helps you to showcase the product features appealingly.

Now it is time to focus your lens

Thus preparing customer testimonial videos not only makes your brand visible among the audience but also projects the specific reasons why a client should prefer your product compared to the competitor. If you feel to make use of testimonial videos for your product/service/brand, then we are ready to help you. Check our videos and move with us to gain powerful testimonial serving your business demands.

Do you want to automate your marketing tool by combining video and email to boost open rates?

Integrate email and video to boost open rates

Being a marketer to find out the opportunities with email is a bit complicated. But email remains top in the promotional tool for any business. Your messages should stand out of the crowd when a client opens your mail.

Marketing emails help you stay connected with potential customers, assist in promoting the brand, and expands the business to outreach. If you prepare it in the right way, then the growth is exponential. Let us get into the topic to explore the video embedding techniques and the benefits of using them.

What is the need to integrate video in email campaigns?

If you combine video and email, then this powerful tool can be used to promote social media platforms and other promotional methods. As a client, they would receive numerous emails every day. So it is essential to add engaging content to make the audience open and establish interaction for your promotional emails.

Incorporate video in email campaigns

Email campaigns can make use of video, which assists your business email opening rate to reach high that in turn leads to the expansion up to 200 to 300%.

How email strategy influence your recipients?

When you send an email to your customer, then he/she should be able to play the video within a single click rather than navigating to the third party sites. The flexibility in watching the videos supports to achieve improved user experience.

Golden rules to be followed in integrating email and video

Kick start by fixing objectives

Setting up a goal in digital marketing may appear to be simple, but finding out the first step to achieve success remains a crucial aspect. A clear goal will formalize the campaign and enable a gauge meter to measure success.

Find out the right page for your video!

If you try to reach your audience on the right channel, then it is better to avoid hosting your video in the third party sites. When your viewer directed to the third-party site, they might get diverted by some other stuff. Your viewer will also forget for what they are into the third party site, so it is always better to host your video on the landing page.

Let us check out some key points to follow in unlocking your success in using the explainer video on the landing page.

  • Prepare a webpage that hosts your explainer video alone on the page.
  • Launch your video with SEO keywords to enhance the visibility of the landing page in the search engines.
  • Thumbnail should be the same as that specified in the email.

Why should you link images to work better?

There is a strong reason why digital marketing professionals don’t prefer video to embed in their email do you know why? It is because of the loading time of the video is high. So, this makes the majority of the experts make use of animated GIFs as well as static images. A good marketer will place the play button in the center of the image that directs to the blog to watch the video. This strategy enables you to monitor the campaign progression as well as how the emails drive your web traffic.

Use of Animated GIFs in email

You should always embed your video to an email, where the first click directs the user to watch the video, and the second click directing to the landing page. This method improves the opportunity to turn the customer into a potential buyer.

Improve your potential customer rate

Do you want to create a more engaging and entertaining time with your customers? If yes, then marketing emails with video will reap you high benefits. It not only connects with the existing audience but also enables you to expand your network. If you already possess a huge number of audiences to open your mail, then you should include video into the mail to make the content worth it. You should prepare a worthy content then only your clients will share with their friends, colleagues, and other clients. The opening rate of the email is raised to 18%, leading to an increased click-through rate of 20%. All these factors reduce the unsubscription rate to 26%.

Source: bread beyond

Boost your customer rate

Best practices to implement in marketing emails

Cling to the Dos and Dont’s of email marketing to achieve high click-through rates.

  • Your email subject line should contain the video indicating your recipient that some interesting content is enclosed.
  • Always prefer an attractive thumbnail for the video, which catches the attention of the client at first sight itself.
  • Avoid integrating several CTAs into the email content.
  • Maintain your video file size small so that it is easy for the viewer to watch the video.
  • Drive traffic to your landing page by sending a video thumbnail in the email that connects your page.
  • Add the play button to the video URL to enable your subscriber to play the video.
  • You can prepare various emails speaking the same subject with different thumbnails and body content. By doing this, you can find out which format reaches wide across the audience.

The verdict

You might be disinterested in doing an extra work of embedding a video with your marketing email, but it will guarantee you with profitable results. Regardless of including a GIF image or a video makes your email turn as engaging content that offers unlimited fun to the user. Now you hold a metrics scale of your target audience to determine their interests and preferences in making a purchase decision.

Planning to prepare an intriguing email, grabbing the pulse of your audience, then we are ready to support you with videos that unbox your future gains.

Ride through our website to capture a close screenshot of our animation pathway impresses your marketing sense. Have a look in the next article, ‘Why do you need to create customer testimonial videos that serve better for you?’

Check out the five inspiring healthcare video productions and why you should prefer it?

Importance of healthcare video production

People of the current world are well aware that the healthcare industry revolves around the intricate topics. The target audience can understand complicated concepts with the use of promotional videos. If you are a startup of a healthcare provider or supporters of healthcare technology, then you can use these videos to explain the essentials of the drug such that the target audience understands the concept easily. As the healthcare industry changes every day, the use of emerging technologies and trends makes your customers feel the uniqueness of your product.

 Due to the increasing competition in the healthcare industry, you get aligned with animated videos. As these promotional videos improve user engagement, rises the trust over the product, and branding. All these factors certainly lead to driving your site traffic undoubtedly.

As the coin has both sides, assuming a faulty video would hamper your marketing goals and convey an incorrect message to the customers. So it becomes essential to discover the impressive video production companies to withstand in the digital marketing world.

Aspects that enable your decision in selecting video production companies

  • If you tend to select a company that prepares high-quality videos, then you should check their experience and quality of the video.
  • Choose the companies that establish an enriched communication channel to the client in all stages of the production process.
  • As a healthcare provider, your company holds unique values, and mission, then you should select a production company that uniquely delivers the branding videos.
  • When you want to work with an animation company, then you should check the comments, feedback, and reviews from the previous clients.
  • If you prefer the company that offers video at a cheap rate, then you fall into the risk of sacrificing quality. So you should find out a company that delivers a high-quality healthcare video fitting in your budget.

 The five best healthcare video production companies

#Picto design studio

Well, it may resemble hypocritical by placing us in the first position, but we strongly assure you that we possess hard-earned experience of handling diverse clients. Our company possesses the richest wealth of working with the top healthcare units and satisfied them with compelling videos exhibiting the uniqueness by all means.

Our team primarily focuses on animated explainer videos. We are proud to say that we possess the ability to create outstanding deliverables.

  • Picto Design Studio prepares high-quality personalized videos that meet client demands.
  • Our video production process involves the smooth and effective operations that deliver the video on time.
  • We integrate a creative video marketing strategy that enables you to achieve your marketing goals.


Picto Design Studio created a healthcare video CanAssist to identify the recurrence of breast cancer in patients. CanAssist is a prognostic test that offers vital insights to help oncologists determine the right treatment regimen for each patient. Along with the existing pathology report, this test result can help identify the likelihood of cancer returning post-surgery and whether the patient is likely to benefit from adding chemotherapy to her hormone therapy. The video also explains the proteomics-based method integrated with machine learning methods used for breast cancer diagnosis.

CanAssist-Breast – Healthcare 2D explainer video by PICTO

#Nucleus Medical Media

Nucleus Medical Media is an agency preparing compelling animations as well as illustrations falling into various categories of biotechnology, medical devices, and surgery. They have created a dynamic and informative explainer video stating the advantages of biotechnology.

Complications of high blood pressure animation

#Video Seo Pro

This video offers enhanced support for cancer patients. Video Seo Pro crafted this video with the easy-to-digest and informative that reaches extensive users. The majority of the healthcare animation coupled with storytelling, which makes the concepts more accessible and increases the engagement of the viewer.

VSP – healthcare

#Idea Rocket

If you wish to explain a complicated topic into an easy one, then you should choose whiteboard animation. Plus, these people have added fun to view the video, which grabs the viewer’s eyes. This dietary animation video serves as the best example of targeting viewers. Idea rocket delivers the message with increased power compacting clear as well as simple way.

Patient journey – Idea Rocket


This healthcare video showcases different tones as well as style in explaining the concepts. The video states the importance of healthcare in terms of communities. Epipheo utilized a dramatic live-action method to explain healthcare information. It is expensive to prepare the video, although you receive an emotional connection to the video that makes you feel great!

Right care alliance – Epipheo

After watching these videos, you can identify that an experienced and artistic team is behind healthcare video production. Now, these five healthcare video productions have struck you with creative efforts, right? If yes then, get ready to gear up with our healthcare videos. In essence, we support you by preparing animation videos for healthcare to explain complex information to the viewer.

If you find a great time with us, please check our next article on how app development agencies make use of animated videos for their business progression.

How animated videos support healthcare industry professionals to attain their destiny?

Uses of animated videos in the healthcare industry

Before we get into the topic, try to visualize the heart, functions of the ventricles, how blood passes through the heart, and the operation of arteries. Can you imagine how a heart attack happens in a person and how it slows down the blood supply to the heart? Not every one of us can imagine and understand. And we animators prepare videos that assist you in delivering specialized medical communication to medical students, physicians, and patients.

Today majority of the companies are aware of using video marketing strategies that convey the information to consumers in a distinguished manner. With no surprise, the healthcare industry makes use of illustrations, and videos to clarify the doubts of the individuals in the essential procedures and methods used in the medical field. According to the research, animation enhances memory retention compared to the verbal or written information, which can be added benefit for the benefit of healthcare professionals and pharmaceutical companies.

Reasons that enforce the healthcare industry to prepare animated videos

  • Animated videos improve communication between healthcare workers on how to handle the patients and treat their illnesses.
  • You can use animated videos to instruct the patients about the treatment methods, lifestyle, and how to maintain wellness.

Benefits of animated videos in the healthcare sector

  • Many pharmaceutical companies prefer to prepare videos, which are displayed on television, or online to showcase their brand in front of the target audience.
  • Sales representatives integrate these videos into their presentations for sharing the ideas with their peers and healthcare workers.
  • Animation videos help you explain the molecular level functionality of the medication in an effective as well as smart way.

Applications of healthcare video

Medical procedural video

When a person is undergoing surgery, then he/she requires plenty of physical strength and mental stability to face the situation. On the other hand, healthcare companies put their immense efforts to win the confidence of the patient by providing information on how and why the medical procedures carried out. If you need to gain global trust and credibility, then it can be achieved only through creative explainer videos.

Angioplasty – Medical Procedural video

Product-based promotional video

A few years back, people tend to prefer discounts in prices and attractive package to make their purchase decisions. Generally speaking, the healthcare industry, which does not fit into the price tag boundary of the field.

Product-based advertising video

If you want to do product marketing in the healthcare industry, then your video should emphasize the product specifications and how the product will cater to the needs of humankind. In short, health seeker searches for such videos to overcome the difficulties in well-being and revive their health condition.

Branding stories

Brand stories proceed through a lengthy marketing pathway. A healthcare company with distinguished vision, mission, and values should select the cutting edge technology to convey their message to the target audience. If you channelize your customers with the immersive brand stories, then it assures your company with the golden pathway coupled to ever-increasing clientele.

healthcare branding

Health awareness video

When you want to address a wide range of audiences, then you prepare an unbranded and awareness based video. This type of video triggers the interest of the viewer to watch the video till the end. An impressive video should contain a caring message that educates and empowers the viewers to insight the belongingness. By doing this, you are developing a separate society for your business.

health awareness video

If you tend to integrate the leadership in business, then a customized awareness video will drive incoming traffic to the landing page. You may wonder why healthcare companies prepare such awareness videos is because these videos are posted on social media platforms with non-sales as the primary motive. When there is a motto to sell your product, then it raises the company value among the potential users.

Employee addressing videos

Do you think video marketing is used only to approach your valuable stakeholders? Certainly no. When your company serves a large group, then you should possess self-motivated and skilled workers to serve society. Animated videos address the awards, credits, and training given to the employees than concentrating on the drawbacks of the system.

Occupational safety video

Learning-based video

After passing the healthcare pathways, you might fix your mind with the conclusion, but please hold your decision as animated videos have exhibited their excellence in educating medical professionals.

Healthcare educative video

An animated video assists in training the doctors to the cutting edge technology that offers unlimited benefits to the investors. Visual aids discuss the new drugs, their interactions, and how it affects the patient with high clarity.

Check your test report now!

The known fact is healthcare industry greatly depends on the trust of the consumer. When you run a healthcare company, then you can deliver multiple videos focusing on different products of your company, which preserves the constant branding of your product. Thus a customer-centric healthcare video establishes a platform for customers to gather information about the product.

Want to place your footprint in the healthcare industry with intensive customer support? We extend our support to heighten your success pathway in the progressive competition of the medical sector.

Join your hands with us to experience the incomparable marketing strategies. If you wish to spend more time with us, then have a look at the next article, Check out the five inspiring healthcare video productions, and why you should prefer it?


Check out the reason why you should have an explainer video for blockchain technology and cryptocurrency?

explainer video for blockchain and cryptocurrency

Cryptocurrency remains as a popular investment medium where bitcoin and ethereum are cryptocurrencies created based on the blockchain with the increasing value every day. The growth of cryptocurrency is exponential as well as it is complicated to think. Apart from the complexity associated with blockchain technology, heavy competition exists in this field. Every day new ICO’s, trading platforms, and exchange gateways are launched across the world. Blockchain technology blooms all around the world. This feature leads to the companies looking for a better presentation in front of the audience.

What makes video branding as the ideal choice?

As we all know, reading an article or listening to a message requires more for a viewer to go through the information. Moreover, the listening skills and learning capacities of the individuals differ from one person to another. If you choose a video branding, then it provides an enhanced perspective about the product coupled with quick comprehension of the information. A serious investor of cryptocurrency looks for a video comprising a highly engaging storytelling animation that conveys the message in a simple format.

Why should you prepare an explainer video for blockchain or cryptocurrency companies?

  • People always tend to search for new cryptocurrency companies that involve mining and trading to increase their gain.   When you opt for an animated video, then it helps you to explain the ICO investment stages and their process with high clarity to the customers.
  • Consumers pay disinterest to invest if the product does not convince the users. So you should explain your cryptocurrency product features that surprise your audience. According to statistics, nine out of ten people state that they decide on the purchase after checking out the product video.


Reasons for choosing an explainer video

  • When you own a cryptocurrency startup, then you should choose the right marketing campaign which utilizes your resources to attain your potential customers. Explainer videos serve as a multi-platform tool that functions virtual and gains you with unlimited ROI.
  • You can strengthen your blockchain technology company image, with the creative script linked with exciting visuals, and sound effects.

Play your business game with the blockchain explainer video

Some of the key insights of explainer video are

Make your step to reach your audience.

Everyone knows that youtube ranks the top 10 sites across the world. When you search for a video youtube, is listed at the top of the search. Google also places the youtube videos at the top of the list to increase the viewer’s attention over the platform.  So if you prepare a blockchain video for your company, it enables you to reach a wide range of audiences.

  • Increase your site visibility

Statistics represent that internet users spend only 50 seconds over the new website. Visitors will skip your webpage if the page is overloaded with text content, whereas video content improves the engagement of the visitor. Blockchain videos also encourage the viewer to make better decisions, share their views, and comment on your product.


Increase your website visibility among the audience

  • Boost your conversion rates

If you own a blockchain startup company, then you need fuel to acquire your lead conversions to achieve success. Conversion rates increase by 30 percent compared to other marketing strategies. Blockchain technology demands a clear explanation format to avoid confusion.


Improve your sales leads

  • Notify your updates to the clients immediately

If you wish to perform the branding of your altered logo or product features, then preparing an updated video will inform your clients rapidly. This feature will enable you to grab potential customers to watch over the product updates.

  • Respond to the queries of your client

Bitcoin is a common terminology in front of the public, but a blockchain video animation should give answers to all the questions of an investor. Your video should also discuss the important aspects of securing agreements, ownership rights, and future benefits. When you clear the queries of the user, then it will stimulate the curiosity of cryptocurrency companies’ investment.

Rule your business now

Thus animation video not only summarizes the key elements of your business within a short period but also inspires the audience with enriched trust and confidence over your company. We are not only an animation company but also we possess a wide experience in the ICO environment. Our expert team comprehends your business flow and prepares videos that offer a clear perception of your company.

Make your wise business move in the competitive world by linking with us to create a stunning video!

Pictodesign studio welcomes you to view the next article How animated videos support healthcare industry professionals to attain their destiny?

How explainer video assist in ICO or cryptocurrency company promotions?

Explainer video for a cryptocurrency company

The word blockchain is creating revolutionary by emerging the latest technology in the modern world. Sometimes you may prefer to mention the term alone, whereas other times, you might choose to explain the complete working process of the blockchain to your consumers or investors. Do you want to know the primary struggling problem of the startup blockchain company? If yes, then these companies preserve an excellent idea, but explaining to the audience is impossible for them.

If you possess an idea to start a cryptocurrency company, then even after banging your heads to the wall, you will not figure out the perfect marketing strategy until you reach an explainer video.

Comprehend the essential facts of ICO

  • Initial Coin Offerings function as a financial method to raise the capital, which is the same as that of crowdfunding.  In other words, it regulates the lending channels and restricts within the formal financial sector. It performs the cryptocurrency selling to investors for the exchange of bitcoin.
  • In the year 2017, cryptocurrency raised funds of $5.6 billion from various ICO projects. Today the count of cryptocurrencies has exceeded 1500, and many are yet to come. Over this increasing competition, you need an effective marketing strategy that makes you identifiable from the crowd.

The strategy behind ICO video marketing

You might be aware of the youtube popularity among the audience. Statistics report that 87% of businesspeople choose video as a product marketing tool, and 49% of marketers using videos gain more profit than other techniques. The video content pages ranked at the top of search accompanying low bounce rate and high conversion rates up to 80%.


ICO video marketing strategy

If you still held up with the question of using videos for ICO advertising, then leave your worries as you can acquire unlimited benefits through an explainer video. When you launch a new product, you may approach social media platforms and Google for marketing your product, but it will take a long period to gain profit. Video marketing will help you to attract your customers’ attention and boost your sales rate.


Boost your crypto startup through explainer videos

  • If you don’t want to lose your potential buyers and you wish to convert every visitor of the website to a lead, then explainer video would be the right choice for you.
  • With this intention, an explainer video will integrate your website with an enriched SEO strategy, which will lead to driving improved web traffic.


Explainer videos for cryptocurrency companies

  • You can reach your target audience by preparing an explainer video with a duration of 60 to 90 seconds. You might have watched that certain videos will become viral because of their interesting storytelling.

ICOs make progression through raising funds over a short duration, which accompanies innovations as well as leveraging digital tools. You can get a better idea of why you should prepare explainer videos for ICO by checking out the best blockchain videos.

The best five blockchain marketing videos

#Yanu ICO and AI-based Technology video

The video addresses the manual process of drinks serving in the bar business has multiple problems leaving the customer unhappy. Yanu is an artificial intelligence-based blockchain robot, functions autonomously that serves drinks, handles payments, identifies, and communicates with clients. ICO tokens purchased by investors and can be used to buy beverages.

Yanu explainer video designed byPicto Design Studio with a wide experience in delivering hundreds of custom explainer videos, and we are regarded as one of the best startup production studios, having worked with several blockchain companies and ICO companies.

Yanu ICO and AI-based Technology video


Civic is a B2C explainer video with simple graphics explaining the working principle of the app to the target audience. The video showcased the essential features of the app rather than digging into the complete set of business information. Overall, the promotional videos helped the audience to understand the basics of the app with high clarity.

The civic secure identity platform

#The Guardian

Bitcoin and cryptocurrency video prepared by the Guardian considered an entertaining video, which is never missed by any audience. If you are still confused about approaching a video production company, then explainer video comprehends the audience with multiple media like motion graphics, live-action, and whiteboard.

Bitcoin animation – The Guardian

#Gaming gold

The gaming industry appears extensive over the years, and the video explains the new gaming unicorn that appears every year. Generally speaking, the video explains the process flow of mining bitcoin value and how it benefits the clients. The video explains the key points of the gaming gold that impresses the user to get connected with them.

Game gold ICO explainer video

# Laclary

Laclary is a blockchain video stating the functionality of the Laclary, ensuring the reliable manufacturing process of the food. The video proceeds in the right pathway, which develops the trust of the investors in each process. Additionally, informative elements included in the video hook the viewer to the video until the end.

Blockchain Company Startup Video: Laclary

Reach your destiny

The important factor for a well-known cryptocurrency video is the perfect blend of briefing and clarity. In particular, explainer videos prepared within a duration of fewer than 2 minutes. As the decline rate is 5% of the viewer for every minute, you extend the video. For this reason, you can create an effective video only by approaching a video production company integrating a simple storyline with an interesting voice over.

Are you in a mindset to own a stunning video for your blockchain company marketing? If yes, then please check out our portfolio, stating the importance of video marketing. In conclusion, Picto Design Studio visualizes your ideas into a creative format, which makes your dreams to reach the real world by convincing your audience into loyal customers.

Grab the techniques of brand companies that improved sales through 2D product Explainer videos

Why you should choose video marketing?

The majority of the people of the current world spend their time watching videos that make them enjoyable and informative. Do you agree with me or not? If yes, then you are landed on the right page.   If you don’t feel dramatic, then you should understand the best marketing strategy that enables your product to be familiar with the customers. The above-said things can be achieved only through animated corporate videos.

Get into the topic, and you will understand the necessity as well as the urgency of the explainer video creation.

Let’s get into the key factors that help you to achieve increased sales.

Success key # 1:

The Majority of ICOs gather money and receive funds with the use of animated product video. Usually, the blockchain companies tend to explain the status of their company, their growth ratio every year, and their profit gain appears complicated from the customer perspective. Explainer videos support blockchain companies and move forward in the increasing sales graph.

Success key #2:

Medical and healthcare services make use of explainer videos to create brand awareness among clients. Previously, healthcare websites contain bulk text information that seems to be a boring content for the viewers. But the modern companies integrate animated product videos on their homepage to drug information, their usage, and precautions to be followed for each drug. These videos also help the patients to clarify their doubts in the FAQ section.

Brand love

Success key #3:

If you tend to browse in a search engine, then you can see animated content on the home page itself. So including best-animated product videos boosts your Site SEO and supports your website to rank higher on Google searches. The time spent by the visitor over the website plays a major role in the ranking factor of the search engines. You can also upload your animation video on Youtube, which gains you improved SEO ranking. You can also include SEO keywords to boost your animated product video ranking.

As per the statistics, the average retention period of the user lies within 8 seconds, but if you include an interesting video, it extends up to 2 minutes. The purchase analysis report states that 85% of people make their purchase after seeing a video about the product they need to purchase.

Overall the mobile commerce expanded 25% sales than any other marketing strategy. Promotional experts declare that video traffic occupies 90% of internet usage. This analysis clearly states that it increases the visibility of the website to a great extent.

Success key #4:

When you need to create a special bond with customers and consider your brand on all purchase circumstances, then no one can win the race other than that of animation videos. You should approach an animation video production company to prepare a video with friendly characters and the most appealing stories. This feature assists your target audience to connect with the explainer video quickly.


Enhanced customer relationship

You should consistently ensure that your video creates an emotional bond between your audience and the product. Choosing the right impact supports your audience to remember the brand while purchasing the product.

Success key #5:

The nonprofit organization prepares explainer videos as it adds value to the functionality of the organization. These industries perform great tasks for people, animals, and the environment which possess a wide range of audiences. Explainer video represents the problem resolved by the nonprofit organization. Live-action videos tend to get outdated over the years, whereas in the case of animation videos, it stays fresh for many years.

Live-action videos require much time to explain a product, but in explainer videos, it demands only 60 seconds. Furthermore, animated product video does not indicate any specific age group, race, or nationality.

Success key #6:

Manufacturing companies utilize 2D explainer videos to state the working principle of the company. These videos explain the complicated concepts like how raw material gets transformed as a finished product. Explainer videos help manufacturing companies to reach the target audience creatively.

Success key #7:

You might wonder how an animated video used as an effective tool in the education sector? But the truth is, it creates fruitful surprises in educating the students. Animated educational video deliver the message effectively among the learners by increasing the engagement towards the video.

When you wish to redesign your traditional methods, then an educational explainer video would be the right choice. Productive and entertaining learning environments assist the student to grasp the information quickly and increase the concentration of the learner. Educational animated videos assist in delivering the topic in terms of stories with improved visual effects. This feature triggers the learning interest of the student.

The takeaway

Finally, you have perceived a clear presentation of why explainer video is opted by top branding companies.  These animated characters add life to your product description by innovatively serving the brand needs. At Pictodesign studio, we deliver you with the eye-catchy videos that serve your business needs in all situations of the competitive world. Stay with us to keep updated with impressive animated videos.


Boost app development agency business through video marketing

Video marketing for app development agencies

An app explainer video serves as a dominant tool for marketing your app and earns a fast reputation. Users can evaluate an application by simply viewing the video. The majority of the companies reap the animated video benefits regardless of the time zones as well as geographies.

Let’s get into the topic of how you can make use of video marketing to enhance your app usage by the clients.

A short video can convey a message than thousands of words. Well- crafted app explainer video targets potential customers of various domains from a different perspective. In particular, a report states that 40% of people download or purchase a mobile application after watching the animated video.

Important aspects that enforce you to create animation video for app

  • Visuals intend as a promising promotional tool that assists the people to associate with their problem easily. A study states that colored videos increase the eagerness of the client to watch by 80%. Only 65% of people can remember the image of the video after three days of watching it.

animated app

Need for an app explainer video

  • Users of your application may not be proficient with the navigation of menus and their basic operations. Animated video highlights the message of your application by influencing your users to make use of the app.
  • If you tend to prepare an animated video for your app, then it naturally focuses on the branding aspects. It assigns the call to action in the right position enabling more users to get attracted.
  • The promo video for the app enhances the visibility of the application among the users. Users can download the application from the play store with optimized search terms.

The influencing factors of video marketing that help your app promotion

If you prepare a video that offers a solution to the audience what they intend to look for, then you have struck the right chord. Now let’s strike the right coin to play the marketing game in a success mode.

  • A creative app explainer video can make the best impression in the customer’s mind with enhanced brand identification. Moreover, statistics say that shopper who watches the video content tend to purchase the product 1.81 times higher than the non-viewers of the video.
  • Promo video for app establishes a connection with the existing customer that boost the loyalty of the customer and motivates the promotion over social media platforms.


Factors that influence video marketing

Prime factors for an app explainer video

  • If you wish that your app gets downloaded by more users, then you should focus on the qualified users attracts to the application. But this type of user prefers what they should do for the app rather than what they can get from it. Of course, these users comprehend the basic ideas and working principles before they tap a button.
  • App explainer video promoted in social media platforms with search engine optimized keywords. This feature enhances the app’s knowledge among the customers and gets them hooked to the functionality of the app with increased curiosity.

Where to promote your app video?

#Google play store and Apple play store

Posting an app in AppStore exhibits the app benefits along with the quick tips on how to use the app. However, certain AppStore permits a 30-second preview for iPhone and iPad apps. Animated video prepared in various foreign languages to enable the app downloaded among a wide range of customers. You can also post your animation video in alternative app stores, where you need to face low competition. Alternative platforms also support easy integration.

#Social Media platforms

You can acquire more customers with 15 to 30 seconds of video, leading the app to reach the success pathway. Social media platforms make your product viral among the followers and increase the app download. Users will also specify the comments about the app and suggestions to improve the promo video for an app.

social media

How to promote social media platforms

#Distribute among bloggers

You can approach a blogger to prepare an informative article about the app and add the animated video link at the end of the blog. Careful selection of words required to pitch the product among the customers.

#Email marketing:

You create app awareness by sending unlimited business emails that contain the link of the video. You can also prepare a newsletter or technical documentation along with the app explainer video that supports the perceptibility of the target audience.

#Launch your app on the website

Design a perfect landing page of the product with the right layout for animated video along with the description of the video and call to action. The website should possess features such as easy navigation and mobile-friendly such that it enhances the app explainer video promoted to the clients leading to the rise in conversions.

The final gateway to success

Thus the promo video for app preserves the potential to advertise the app with the exceptional quality and confidence of the product. If you need to create professional explainer videos, then you can approach the Picto design studio. In short, we prepare videos that speak our creative thoughts in presenting an app to your client. Please check our works in the portfolio page

If you like to know the video marketing benefits, please click here.

On the whole, we are happy to serve diverse domains without missing any outline of the app. Reach us to get connected with your projects.



Let's talk about your projects