How does a high-quality explainer video generate more customer conversions than a low-quality explainer video?



The quality of an explainer video is vital. Because this video only conveys and talks about the product or service of your brand. According to a survey, a clarity explainer video boosts the business conversion rates than the text-based explanation presenting. While presenting the quality video to the viewers, it binds the business transparency and the user experience. For a step ahead, we are now posting the video descriptions for the search engine crawling. Sometimes, the video content may decrease your website speed. For this reason, many people posting low-quality explainer videos for their websites and social media pages. So, first of all, plan your video about where it will post.


explainer image Picto


Suppose it is a brand new product or service utilize the 2D and 3D animation video on your landing page. After some time, you just move the video to YouTube channel and other social media pages related to the business service. Hope you got an Idea.

 Both developed companies and start-ups need to use high-quality explainer videos for their demo purpose. It does not only stand for the pleasant present but also the professional enhancement speaks everywhere. Many people just consider video promotions are more expensive and go for low-quality product promotion videos. It is utterly wrong. A quality explainer video certainly, a good investment more than that, it is a visual asset of your business.

A high-quality explainer video – importance:

While presenting your product demo or explainer video in low quality, the clear interaction can be missing. Mostly the viewers simply skip the video if the loading time is longer. Sometimes the posh ideas may lack in the visualization. Sometimes, the visual is too good but, the idea seems to be a simple one. If you’re new to video marketing but want to know about the fundamental elements of quality explainer video, you’re at the right place. 


2D & 3D animation- picto


Today businesses are improving their wings in every way of digitalization. Digital platforms can offer more engagement, drive to view the videos, and conversion is also easily possible. Besides, the idea or innovation impressed the audience that the video shared between more people. 

 Offering the best demonstration of your quality video reach more audience if it combined with some other additional elements they are:

Creative idea               

Short and crisp video content

Mind appealing characters or objects

Presenting the emotional impact.


explainer 2D & 3D - picto


All these considerations create a great script. Actually, the video sells your product. So, try to present it as eye candy. Never compromise on the quality. There are multiple animation video companies is available. How to choose the best? Before randomly choosing the animation video agencies, just spare quality time and analyze the animation agency. See their videos and note how they handle multi-variety. Then convey your clear-cut idea and never forget to ask for suggestions and feedback from the animation team. They know more things because of handling more business platforms and certainly know the latest video trends.




What is 1-minute animated video and who is the best to create it?


Creating a 1-minute animated video for the product or service of a business is a highly crucial task. There is a lot of difference between creating an entertaining video than a business promotion video. A creative video can easily impress all sorts of viewers. But in the case of product or service promotion need a deep and meticulous workflow for the 1-minute animated video. It should explain, what is the purpose of the product or service to use and how it differs from the existing product or services in the market? All these questions must have the answer in short and sweet in the form of a short 1-minute video.

1-minute video- picto

1- minute video animation agency:

There are multiple video animation companies are available as pebbles on the seashore. But most of the companies are too expensive. Finding the best is a highly head-breaking task. There are multiple sections to take care of your product promotion video. The work not only stops at finding the best animation company, further extends as multiple work tasks. But don’t worry helps to create the best 1-minute product promotion videos. 

Whether you have a sample idea on the making of a video or else ready to take a brand new video. For the best promotional video, drafting the script, illustration, and best animation tools to giving the apt voice overall are very essential. Today promotional videos are made in numerous ways to impress the viewers. Today video marketing is a familiar trend than another old way of marketing strategies. So, choose your animation agency with the checklist of best features. Here I can recommend Picto Design Studio.


1-minute video- picto


Different kinds of 1minute videos:

It is one of the leading 2D and 3D animation design companies based in the US and India. There are multiple top brands like Amazon prime, BlackBerry, and TCS-like business tycoons creating their videos at this design agency. 

Explainer Video

Education Video 

Product videos 

Live-Action video

Corporate Video

Promotion Video


animation design agency-picto


Like different types of videos are created. Just give your general details like why the product is essential to launch in the market, how it differs from other competitors, such information are getting before a video making. Once getting a clear idea, the work of video animation will start. Each step of video making and corrections are keenly following without any delay. There is no compromise for your visual asset. So, choose the best. For your reference, I attached the social media link of Picto design studio. See the samples and create your 1-minute business promotion video without any further delay! For sample videos, click here


What is an explainer video how it helpful for business?


What is an Explainer Video?  before that, let’s know the process of branding a business. Branding a business is a responsible task. Due to the advancement of technology, you can easily brand your business. Before a decade, we all hear that content is the king, and its format will decide the future of the business growth. Yeah, it’s true. Today, trends are changed a lot. Mere text content consumes a lot of time to read. It delays finding the exact need of the reader among the long passage. So, people are paid no heed to such texts. To replace the text as well as present the exact business videos and the video ideas are the ever best choice. According to a recent survey, 80% of online traffic is solely generated by video content.

explainer video- picto

What is an explainer video?

There are multiple types of videos are available in the design world. The explainer is one among them, and it plays a very crucial role in your business promotion. Explainer videos are the short-term marketing video that can easily draft an outline about what is your business? Or explains a company’s product or service. As a business trend, the explainer videos are placing on the home page and the visitors can easily understand. So, today it is much popular in the platform of digital marketing.

Types of explainer videos:

There are multiple types of explainer videos are available in multiple categories. 2D explainer Video, 3 D animation Video, and Whiteboard explainer videos are more familiar for business promotion.

          1. 2D Explainer video:

Generally, 2D animation videos are made up of 2 dimensions and they can be entirely different from one another. As all, we know 2D explainer videos are shaping through animation. As usual, the major using elements of illustration, graphics, and other designing features are following the same 2D.


2D animation- Picto
          2. 3D Explainer video:

3D explainer videos are a more viral and bit complex than 2D explainer videos. Creating a realistic visual object by using the animated character and present in a real-time environment is a challenging task. Moreover, it takes so much time. Indeed, it is a more dedicated work, and bring perfection is the pinnacle of success.

         3. Whiteboard Explainer Video:

A simple and neat presentation of the video never ignores the choice of a whiteboard explainer video. It is a hand-drawing animation work presented on the whiteboard background. It is one of the popular formats and cost-wise very economic.


Why should I choose an explainer video?

Communication is the heart of the business. For your brand promotion, you need to communicate with the customers in a variety of ways. Then only the customers or clients understand your product, service, or business concept. In this way, the idea of explainer videos is one of the finest platforms that can easily appeal to the customers and offering multiple engagements for your business.


explainer video- picto


Hope the above ideas offer the general outline of the explainer video. To know more samples of 2D explainer videos. Just click here.

Start your explainer videos at Picto design studio.




Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wander up with your eyebrows touching the ceiling, but hold tight we offer you mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product, or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.


Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.


Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

hash tag

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

social media platform

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.


Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.


Let us pull down the knot!

An Instagram video post advances its propagation among a wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look at our next article on how app development agencies make use of animated videos for their business progression.

Why business storytelling is important for your marketing and how to reap its benefits?

Business storytelling

What makes you succeed in marketing your product depending on the innovative topic or creative experts or budget? All the elements become essential. But above all, the problem of the consumer should be addressed convincingly with an optimal solution. The majority of companies use a storytelling strategy that attracts their clients with improved business connectivity.

We shall start with a story of Colonel Sanders aged 65 years, who received his retirement cheque of $99. At that time he just owned a small house and a beat-up car, then he made his mind to think innovatively and create a chicken recipe. This recipe was very much liked by his friends. Colonel sanders traveled various US states and consulted restaurant owners to market his idea. He said that he would give the idea for free and take a small percentage in the foods sold. He got rejected in all the places, but he did not give up. After 1009 rejections he received acceptance and finally attained the success crown by changing the eating habit of the whole world with name as KFC.

Business storytelling possesses few guidelines that support your product to reach the exceptional heights in the market.

Prepare a story in a structured format

Some stories tend to make the audience boring. This feature enforces you to regularize the storyline, such as:

  • Split your story into various subdivisions, then perform an analysis on every part of what should be explained and how deep the story part explained to the user.
  • Always avoid over detailing on story stages.

Structure your story flow

  • Add words that trigger the senses of the reader, such as I wake up from my bed with streaking hit of sunlight through windows. I started moving near my kitchen, and I got a pleasant aroma of coffee that made my sleepiness to run far away from me.

Learn storytelling by finding the movie plots

Whether you love to watch movies in your free time? If yes, then you should be an analyzer of the movie rather than a spectator. This process helps you find out how the filmmakers navigate you to travel through the story interestingly. For example, if you watch a thriller movie containing a scene of searching for murder makes the viewer sit on the edge of the seat to watch the final climax. Narrate your story with interesting plots makes you gain more number of engaging audience.

Start with a friendly tone and avoid bragging

The majority of the customers don’t put much concentration over the product description. Therefore if you keep on bragging your product that is superior to your competitors, then it would naturally turn off the interest of your target audience.


Tell your story in a friendly tone

If you wish to establish a strong bonding with the client, the first step is to provide the trust of your product. Gain trust by addressing their problems with solutions and frequently share interesting information about the industry.

Stay genuine

The credibility of the product gets destroyed quicker by inauthentic stories. Few companies perform branding of their product by including happenings of customers and employees to drag the attention of the user, which might fail to do so. Marketing experts claim to add up true stories builds your strong empire by earning the trust of the customers.

Built a unique signature

One of the primary methods to achieve a high return on investment is to build branding, which raises the awareness of the product among the target audience.

Change the Formal presentation

When you prepare a video marketing, the majority of the companies eliminate the casual looks. They always love to include formalities but not all the characters with the formal suit carrying a laptop bag. The characters should preserve familiarness for the audience to stay in the story for a long period.

Incorporate context to your stories

Prepare your story with the context that uses the journalism principles of what, who, where, why, when, and how. This feature supports your audience with an improved comprehension of the story content. Every element included in the video should serve a specific goal that makes the video better for branding and marketing of the product/services. If you try to perform the video marketing of a new product, then combine the story with context and concluded with call-to-action.


Story context


If you wish to market your product that is different from competitors, then you should choose the animated video. These video permits you to present a wonderful world in front of the audience. Preparing a story with interesting characters and cute expressions that impress the customer, at first sight, itself in the marketing of the product. 

That’s all for it. As a human, we love to hear stories as well as tell stories to others, but you should pay little attention that enables a better way of communication. Picto prepares your video with high care that supports you to expand your business on a wide scale.

Have a look into another interesting article ‘Jumbling between 2D or 3D? Choose the right animation production service’.

Why do you need to create customer testimonial videos that serve better for you?

Customer Testimonial Videos

The majority of the customers in the current world tend to purchase a product based on customer reviews and case studies. As a customer, you will not wish to put your hard-earned money on things that do not meet your demands. Customer testimonials serve you by speaking about your product and encourage your customers to approve your proposal.  You may wonder why people are interested to know the experience before purchasing a product. It is nothing but you make a purchase of the product after knowing the product experience from other customers. And now, you have understood how customer testimonials help us to reach a wide range of audiences.

If you want to choose an effective marketing technique, then customer testimonials would be the right choice, which is rated 89% compared to other marketing methods.

How customer testimonials play a vital role in marketing?

Customer reviews create proper perception over the brand leading to improved sales growth. Some of the benefits are:

  • If you include a positive customer testimonial video, then it will build your credibility as well as the reliability of your product in the market.
  • Do you want to speed up your customer purchase ratio? If yes, then it is better to include customer testimonial to your website.
  • These testimonials assist the diversity and versatility of your product to solve the problems of the target audience.

But over a few years, the majority of the clients tend to appear smarter to find the authentic testimonials. So, it is better to prepare a customer testimonial that guides a buyer in the purchasing journey.

How to prepare a testimonial video that is accepted by potential customers?

Prepare a story for your video!

If you are preparing a video without a story, then it is assumed that people will not pay attention to your video. Experts insist that you should trigger the curiosity of the viewer only through the story. All these don’t enforce you that you start with a few years ago or once upon a time. The story should always match the message flow of the video.


Testimonial video story

Place your story in the appropriate context!

You can comfort the viewer by linking the story and appropriate context, which states the geographic location or the video recording place. This feature assists the client to comprehend the background details of the story.

Develop a story in a structured format

If you create a video without a structure, then you will be unaware of how you process the information and why the client should prefer your brand. So a story divided into three parts start, middle, and end. The beginning part of your story should speak about the client and his requirements. The middle part of the story should deal with the branding and the services provided by the product. This part can explain in detail, stating the uniqueness of the product and how they stand out of the crowd. Finally, complete your story such that the client requirements gets satisfied by your product.

Streamline your story concept

If you are a good marketer, then you should think from the client’s perspective, people prefer to view an exciting video than a boring video. Prepare an inspiring video by understanding the deep requirements of the client. The video progresses by stating product features that assist the client in achieving the desired outcomes. The majority of the target audience possesses similar desires, which seems to appear at the start of the video to serve as a psychological trigger for other clients.


Craft your customer testimonial story

When you urge the need to purchase your product, then your customer experience video must include pain points. Pain points state the problems faced by the customer, and it helps the customer to relate their issues solved by the product. Consequently, explain your solution by promoting your brand, that we are the best in the industry. In the closing note, add the statements, how your product matches to the client’s desire.

Eliminate predefined scripts

The primary reason people prefer to watch customer experience videos is to hear a genuine view of the product. How can you expect that your client speaks genuinely in front of the camera as of a news reader?

Let’s check out the key points that you should remind while creating a customer testimonial.

  • Prepare and handover a detailed questionnaire for the interviewer to answer the product questions.
  • Perform a detailed conversation with the client to comprehend his views about the product.
  • You can ask your client to state the main factors he would like to point out in the video and insist him to state them smoothly during the video progression.
  • If your client frequently uses the fillers ‘ums’ and ‘ahs’ pause the recording. Allow time for him to settle and record the video with the right approach.

Establish your connection with the audience emotionally

Video production should focus on the preparation of videos that convince the clients in an emotional way, not over the facts. The words expressed by the customer should be fun as well as inspiring the product purchase.

Video production tips for testimonial videos

  • When you are watching a thriller movie, you view every scene with curiosity sitting in the corner of the seat. Can you find out how? It is because every scene captured at different angles to stimulate the interest of the audience to stay tuned with the movie. Similarly, record the testimonial videos with multiple cameras angles not only trigger the interest of the user. But also it improves the comfortability of the customer in front of the camera.

Tips for customer testimonial video production

  • Fix your video length duration less than a minute.
  • Plan the important points to be discussed wisely in the given time.
  • Record your video in different places, which grabs the attention of the customer to watch over the video.
  • Take diverse shots of your product/service, which helps you to showcase the product features appealingly.

Now it is time to focus your lens

Thus preparing customer testimonial videos not only makes your brand visible among the audience but also projects the specific reasons why a client should prefer your product compared to the competitor. If you feel to make use of testimonial videos for your product/service/brand, then we are ready to help you. Check our videos and move with us to gain powerful testimonial serving your business demands.

Let's talk about your projects