Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wander up with your eyebrows touching the ceiling, but hold tight we offer you mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product, or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.


Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.


Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

hash tag

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

social media platform

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.


Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.


Let us pull down the knot!

An Instagram video post advances its propagation among a wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look at our next article on how app development agencies make use of animated videos for their business progression.

Why business storytelling is important for your marketing and how to reap its benefits?

Business storytelling

What makes you succeed in marketing your product depending on the innovative topic or creative experts or budget? All the elements become essential. But above all, the problem of the consumer should be addressed convincingly with an optimal solution. The majority of companies use a storytelling strategy that attracts their clients with improved business connectivity.

We shall start with a story of Colonel Sanders aged 65 years, who received his retirement cheque of $99. At that time he just owned a small house and a beat-up car, then he made his mind to think innovatively and create a chicken recipe. This recipe was very much liked by his friends. Colonel sanders traveled various US states and consulted restaurant owners to market his idea. He said that he would give the idea for free and take a small percentage in the foods sold. He got rejected in all the places, but he did not give up. After 1009 rejections he received acceptance and finally attained the success crown by changing the eating habit of the whole world with name as KFC.

Business storytelling possesses few guidelines that support your product to reach the exceptional heights in the market.

Prepare a story in a structured format

Some stories tend to make the audience boring. This feature enforces you to regularize the storyline, such as:

  • Split your story into various subdivisions, then perform an analysis on every part of what should be explained and how deep the story part explained to the user.
  • Always avoid over detailing on story stages.

Structure your story flow

  • Add words that trigger the senses of the reader, such as I wake up from my bed with streaking hit of sunlight through windows. I started moving near my kitchen, and I got a pleasant aroma of coffee that made my sleepiness to run far away from me.

Learn storytelling by finding the movie plots

Whether you love to watch movies in your free time? If yes, then you should be an analyzer of the movie rather than a spectator. This process helps you find out how the filmmakers navigate you to travel through the story interestingly. For example, if you watch a thriller movie containing a scene of searching for murder makes the viewer sit on the edge of the seat to watch the final climax. Narrate your story with interesting plots makes you gain more number of engaging audience.

Start with a friendly tone and avoid bragging

The majority of the customers don’t put much concentration over the product description. Therefore if you keep on bragging your product that is superior to your competitors, then it would naturally turn off the interest of your target audience.


Tell your story in a friendly tone

If you wish to establish a strong bonding with the client, the first step is to provide the trust of your product. Gain trust by addressing their problems with solutions and frequently share interesting information about the industry.

Stay genuine

The credibility of the product gets destroyed quicker by inauthentic stories. Few companies perform branding of their product by including happenings of customers and employees to drag the attention of the user, which might fail to do so. Marketing experts claim to add up true stories builds your strong empire by earning the trust of the customers.

Built a unique signature

One of the primary methods to achieve a high return on investment is to build branding, which raises the awareness of the product among the target audience.

Change the Formal presentation

When you prepare a video marketing, the majority of the companies eliminate the casual looks. They always love to include formalities but not all the characters with the formal suit carrying a laptop bag. The characters should preserve familiarness for the audience to stay in the story for a long period.

Incorporate context to your stories

Prepare your story with the context that uses the journalism principles of what, who, where, why, when, and how. This feature supports your audience with an improved comprehension of the story content. Every element included in the video should serve a specific goal that makes the video better for branding and marketing of the product/services. If you try to perform the video marketing of a new product, then combine the story with context and concluded with call-to-action.


Story context


If you wish to market your product that is different from competitors, then you should choose the animated video. These video permits you to present a wonderful world in front of the audience. Preparing a story with interesting characters and cute expressions that impress the customer, at first sight, itself in the marketing of the product. 

That’s all for it. As a human, we love to hear stories as well as tell stories to others, but you should pay little attention that enables a better way of communication. Picto prepares your video with high care that supports you to expand your business on a wide scale.

Have a look into another interesting article ‘Jumbling between 2D or 3D? Choose the right animation production service’.

Why do you need to create customer testimonial videos that serve better for you?

Customer Testimonial Videos

The majority of the customers in the current world tend to purchase a product based on customer reviews and case studies. As a customer, you will not wish to put your hard-earned money on things that do not meet your demands. Customer testimonials serve you by speaking about your product and encourage your customers to approve your proposal.  You may wonder why people are interested to know the experience before purchasing a product. It is nothing but you make a purchase of the product after knowing the product experience from other customers. And now, you have understood how customer testimonials help us to reach a wide range of audiences.

If you want to choose an effective marketing technique, then customer testimonials would be the right choice, which is rated 89% compared to other marketing methods.

How customer testimonials play a vital role in marketing?

Customer reviews create proper perception over the brand leading to improved sales growth. Some of the benefits are:

  • If you include a positive customer testimonial video, then it will build your credibility as well as the reliability of your product in the market.
  • Do you want to speed up your customer purchase ratio? If yes, then it is better to include customer testimonial to your website.
  • These testimonials assist the diversity and versatility of your product to solve the problems of the target audience.

But over a few years, the majority of the clients tend to appear smarter to find the authentic testimonials. So, it is better to prepare a customer testimonial that guides a buyer in the purchasing journey.

How to prepare a testimonial video that is accepted by potential customers?

Prepare a story for your video!

If you are preparing a video without a story, then it is assumed that people will not pay attention to your video. Experts insist that you should trigger the curiosity of the viewer only through the story. All these don’t enforce you that you start with a few years ago or once upon a time. The story should always match the message flow of the video.


Testimonial video story

Place your story in the appropriate context!

You can comfort the viewer by linking the story and appropriate context, which states the geographic location or the video recording place. This feature assists the client to comprehend the background details of the story.

Develop a story in a structured format

If you create a video without a structure, then you will be unaware of how you process the information and why the client should prefer your brand. So a story divided into three parts start, middle, and end. The beginning part of your story should speak about the client and his requirements. The middle part of the story should deal with the branding and the services provided by the product. This part can explain in detail, stating the uniqueness of the product and how they stand out of the crowd. Finally, complete your story such that the client requirements gets satisfied by your product.

Streamline your story concept

If you are a good marketer, then you should think from the client’s perspective, people prefer to view an exciting video than a boring video. Prepare an inspiring video by understanding the deep requirements of the client. The video progresses by stating product features that assist the client in achieving the desired outcomes. The majority of the target audience possesses similar desires, which seems to appear at the start of the video to serve as a psychological trigger for other clients.


Craft your customer testimonial story

When you urge the need to purchase your product, then your customer experience video must include pain points. Pain points state the problems faced by the customer, and it helps the customer to relate their issues solved by the product. Consequently, explain your solution by promoting your brand, that we are the best in the industry. In the closing note, add the statements, how your product matches to the client’s desire.

Eliminate predefined scripts

The primary reason people prefer to watch customer experience videos is to hear a genuine view of the product. How can you expect that your client speaks genuinely in front of the camera as of a news reader?

Let’s check out the key points that you should remind while creating a customer testimonial.

  • Prepare and handover a detailed questionnaire for the interviewer to answer the product questions.
  • Perform a detailed conversation with the client to comprehend his views about the product.
  • You can ask your client to state the main factors he would like to point out in the video and insist him to state them smoothly during the video progression.
  • If your client frequently uses the fillers ‘ums’ and ‘ahs’ pause the recording. Allow time for him to settle and record the video with the right approach.

Establish your connection with the audience emotionally

Video production should focus on the preparation of videos that convince the clients in an emotional way, not over the facts. The words expressed by the customer should be fun as well as inspiring the product purchase.

Video production tips for testimonial videos

  • When you are watching a thriller movie, you view every scene with curiosity sitting in the corner of the seat. Can you find out how? It is because every scene captured at different angles to stimulate the interest of the audience to stay tuned with the movie. Similarly, record the testimonial videos with multiple cameras angles not only trigger the interest of the user. But also it improves the comfortability of the customer in front of the camera.

Tips for customer testimonial video production

  • Fix your video length duration less than a minute.
  • Plan the important points to be discussed wisely in the given time.
  • Record your video in different places, which grabs the attention of the customer to watch over the video.
  • Take diverse shots of your product/service, which helps you to showcase the product features appealingly.

Now it is time to focus your lens

Thus preparing customer testimonial videos not only makes your brand visible among the audience but also projects the specific reasons why a client should prefer your product compared to the competitor. If you feel to make use of testimonial videos for your product/service/brand, then we are ready to help you. Check our videos and move with us to gain powerful testimonial serving your business demands.

Do you want to automate your marketing tool by combining video and email to boost open rates?

Integrate email and video to boost open rates

Being a marketer to find out the opportunities with email is a bit complicated. But email remains top in the promotional tool for any business. Your messages should stand out of the crowd when a client opens your mail.

Marketing emails help you stay connected with potential customers, assist in promoting the brand, and expands the business to outreach. If you prepare it in the right way, then the growth is exponential. Let us get into the topic to explore the video embedding techniques and the benefits of using them.

What is the need to integrate video in email campaigns?

If you combine video and email, then this powerful tool can be used to promote social media platforms and other promotional methods. As a client, they would receive numerous emails every day. So it is essential to add engaging content to make the audience open and establish interaction for your promotional emails.


Incorporate video in email campaigns

Email campaigns can make use of video, which assists your business email opening rate to reach high that in turn leads to the expansion up to 200 to 300%.

How email strategy influence your recipients?

When you send an email to your customer, then he/she should be able to play the video within a single click rather than navigating to the third party sites. The flexibility in watching the videos supports to achieve improved user experience.

Golden rules to be followed in integrating email and video

Kick start by fixing objectives

Setting up a goal in digital marketing may appear to be simple, but finding out the first step to achieve success remains a crucial aspect. A clear goal will formalize the campaign and enable a gauge meter to measure success.

Find out the right page for your video!

If you try to reach your audience on the right channel, then it is better to avoid hosting your video in the third party sites. When your viewer directed to the third-party site, they might get diverted by some other stuff. Your viewer will also forget for what they are into the third party site, so it is always better to host your video on the landing page.

Let us check out some key points to follow in unlocking your success in using the explainer video on the landing page.

  • Prepare a webpage that hosts your explainer video alone on the page.
  • Launch your video with SEO keywords to enhance the visibility of the landing page in the search engines.
  • Thumbnail should be the same as that specified in the email.

Why should you link images to work better?

There is a strong reason why digital marketing professionals don’t prefer video to embed in their email do you know why? It is because of the loading time of the video is high. So, this makes the majority of the experts make use of animated GIFs as well as static images. A good marketer will place the play button in the center of the image that directs to the blog to watch the video. This strategy enables you to monitor the campaign progression as well as how the emails drive your web traffic.

email marketing

Use of Animated GIFs in email

You should always embed your video to an email, where the first click directs the user to watch the video, and the second click directing to the landing page. This method improves the opportunity to turn the customer into a potential buyer.

Improve your potential customer rate

Do you want to create a more engaging and entertaining time with your customers? If yes, then marketing emails with video will reap you high benefits. It not only connects with the existing audience but also enables you to expand your network. If you already possess a huge number of audiences to open your mail, then you should include video into the mail to make the content worth it. You should prepare a worthy content then only your clients will share with their friends, colleagues, and other clients. The opening rate of the email is raised to 18%, leading to an increased click-through rate of 20%. All these factors reduce the unsubscription rate to 26%.

Source: bread beyond


Boost your customer rate

Best practices to implement in marketing emails

Cling to the Dos and Dont’s of email marketing to achieve high click-through rates.

  • Your email subject line should contain the video indicating your recipient that some interesting content is enclosed.
  • Always prefer an attractive thumbnail for the video, which catches the attention of the client at first sight itself.
  • Avoid integrating several CTAs into the email content.
  • Maintain your video file size small so that it is easy for the viewer to watch the video.
  • Drive traffic to your landing page by sending a video thumbnail in the email that connects your page.
  • Add the play button to the video URL to enable your subscriber to play the video.
  • You can prepare various emails speaking the same subject with different thumbnails and body content. By doing this, you can find out which format reaches wide across the audience.

The verdict

You might be disinterested in doing an extra work of embedding a video with your marketing email, but it will guarantee you with profitable results. Regardless of including a GIF image or a video makes your email turn as engaging content that offers unlimited fun to the user. Now you hold a metrics scale of your target audience to determine their interests and preferences in making a purchase decision.

Planning to prepare an intriguing email, grabbing the pulse of your audience, then we are ready to support you with videos that unbox your future gains.

Ride through our website to capture a close screenshot of our animation pathway impresses your marketing sense. Have a look in the next article, ‘Why do you need to create customer testimonial videos that serve better for you?’

Check out the five inspiring healthcare video productions and why you should prefer it?

Importance of healthcare video production

People of the current world are well aware that the healthcare industry revolves around the intricate topics. The target audience can understand complicated concepts with the use of promotional videos. If you are a startup of a healthcare provider or supporters of healthcare technology, then you can use these videos to explain the essentials of the drug such that the target audience understands the concept easily. As the healthcare industry changes every day, the use of emerging technologies and trends makes your customers feel the uniqueness of your product.

 Due to the increasing competition in the healthcare industry, you get aligned with animated videos. As these promotional videos improve user engagement, rises the trust over the product, and branding. All these factors certainly lead to driving your site traffic undoubtedly.

As the coin has both sides, assuming a faulty video would hamper your marketing goals and convey an incorrect message to the customers. So it becomes essential to discover the impressive video production companies to withstand in the digital marketing world.

Aspects that enable your decision in selecting video production companies

  • If you tend to select a company that prepares high-quality videos, then you should check their experience and quality of the video.
  • Choose the companies that establish an enriched communication channel to the client in all stages of the production process.
  • As a healthcare provider, your company holds unique values, and mission, then you should select a production company that uniquely delivers the branding videos.
  • When you want to work with an animation company, then you should check the comments, feedback, and reviews from the previous clients.
  • If you prefer the company that offers video at a cheap rate, then you fall into the risk of sacrificing quality. So you should find out a company that delivers a high-quality healthcare video fitting in your budget.

 The five best healthcare video production companies

#Picto design studio

Well, it may resemble hypocritical by placing us in the first position, but we strongly assure you that we possess hard-earned experience of handling diverse clients. Our company possesses the richest wealth of working with the top healthcare units and satisfied them with compelling videos exhibiting the uniqueness by all means.

Our team primarily focuses on animated explainer videos. We are proud to say that we possess the ability to create outstanding deliverables.

  • Picto Design Studio prepares high-quality personalized videos that meet client demands.
  • Our video production process involves the smooth and effective operations that deliver the video on time.
  • We integrate a creative video marketing strategy that enables you to achieve your marketing goals.


Picto Design Studio created a healthcare video CanAssist to identify the recurrence of breast cancer in patients. CanAssist is a prognostic test that offers vital insights to help oncologists determine the right treatment regimen for each patient. Along with the existing pathology report, this test result can help identify the likelihood of cancer returning post-surgery and whether the patient is likely to benefit from adding chemotherapy to her hormone therapy. The video also explains the proteomics-based method integrated with machine learning methods used for breast cancer diagnosis.

CanAssist-Breast – Healthcare 2D explainer video by PICTO

#Nucleus Medical Media

Nucleus Medical Media is an agency preparing compelling animations as well as illustrations falling into various categories of biotechnology, medical devices, and surgery. They have created a dynamic and informative explainer video stating the advantages of biotechnology.

Complications of high blood pressure animation

#Video Seo Pro

This video offers enhanced support for cancer patients. Video Seo Pro crafted this video with the easy-to-digest and informative that reaches extensive users. The majority of the healthcare animation coupled with storytelling, which makes the concepts more accessible and increases the engagement of the viewer.

VSP – healthcare

#Idea Rocket

If you wish to explain a complicated topic into an easy one, then you should choose whiteboard animation. Plus, these people have added fun to view the video, which grabs the viewer’s eyes. This dietary animation video serves as the best example of targeting viewers. Idea rocket delivers the message with increased power compacting clear as well as simple way.

Patient journey – Idea Rocket


This healthcare video showcases different tones as well as style in explaining the concepts. The video states the importance of healthcare in terms of communities. Epipheo utilized a dramatic live-action method to explain healthcare information. It is expensive to prepare the video, although you receive an emotional connection to the video that makes you feel great!

Right care alliance – Epipheo

After watching these videos, you can identify that an experienced and artistic team is behind healthcare video production. Now, these five healthcare video productions have struck you with creative efforts, right? If yes then, get ready to gear up with our healthcare videos. In essence, we support you by preparing animation videos for healthcare to explain complex information to the viewer.

If you find a great time with us, please check our next article on how app development agencies make use of animated videos for their business progression.

How animated videos support healthcare industry professionals to attain their destiny?

Uses of animated videos in the healthcare industry

Before we get into the topic, try to visualize the heart, functions of the ventricles, how blood passes through the heart, and the operation of arteries. Can you imagine how a heart attack happens in a person and how it slows down the blood supply to the heart? Not every one of us can imagine and understand. And we animators prepare videos that assist you in delivering specialized medical communication to medical students, physicians, and patients.

Today majority of the companies are aware of using video marketing strategies that convey the information to consumers in a distinguished manner. With no surprise, the healthcare industry makes use of illustrations, and videos to clarify the doubts of the individuals in the essential procedures and methods used in the medical field. According to the research, animation enhances memory retention compared to the verbal or written information, which can be added benefit for the benefit of healthcare professionals and pharmaceutical companies.

Reasons that enforce the healthcare industry to prepare animated videos

  • Animated videos improve communication between healthcare workers on how to handle the patients and treat their illnesses.
  • You can use animated videos to instruct the patients about the treatment methods, lifestyle, and how to maintain wellness.

Benefits of animated videos in the healthcare sector

  • Many pharmaceutical companies prefer to prepare videos, which are displayed on television, or online to showcase their brand in front of the target audience.
  • Sales representatives integrate these videos into their presentations for sharing the ideas with their peers and healthcare workers.
  • Animation videos help you explain the molecular level functionality of the medication in an effective as well as smart way.

Applications of healthcare video

Medical procedural video

When a person is undergoing surgery, then he/she requires plenty of physical strength and mental stability to face the situation. On the other hand, healthcare companies put their immense efforts to win the confidence of the patient by providing information on how and why the medical procedures carried out. If you need to gain global trust and credibility, then it can be achieved only through creative explainer videos.

Angioplasty – Medical Procedural video

Product-based promotional video

A few years back, people tend to prefer discounts in prices and attractive package to make their purchase decisions. Generally speaking, the healthcare industry, which does not fit into the price tag boundary of the field.

Product-based advertising video

If you want to do product marketing in the healthcare industry, then your video should emphasize the product specifications and how the product will cater to the needs of humankind. In short, health seeker searches for such videos to overcome the difficulties in well-being and revive their health condition.

Branding stories

Brand stories proceed through a lengthy marketing pathway. A healthcare company with distinguished vision, mission, and values should select the cutting edge technology to convey their message to the target audience. If you channelize your customers with the immersive brand stories, then it assures your company with the golden pathway coupled to ever-increasing clientele.

healthcare branding

Health awareness video

When you want to address a wide range of audiences, then you prepare an unbranded and awareness based video. This type of video triggers the interest of the viewer to watch the video till the end. An impressive video should contain a caring message that educates and empowers the viewers to insight the belongingness. By doing this, you are developing a separate society for your business.

health awareness video

If you tend to integrate the leadership in business, then a customized awareness video will drive incoming traffic to the landing page. You may wonder why healthcare companies prepare such awareness videos is because these videos are posted on social media platforms with non-sales as the primary motive. When there is a motto to sell your product, then it raises the company value among the potential users.

Employee addressing videos

Do you think video marketing is used only to approach your valuable stakeholders? Certainly no. When your company serves a large group, then you should possess self-motivated and skilled workers to serve society. Animated videos address the awards, credits, and training given to the employees than concentrating on the drawbacks of the system.

Occupational safety video

Learning-based video

After passing the healthcare pathways, you might fix your mind with the conclusion, but please hold your decision as animated videos have exhibited their excellence in educating medical professionals.

Healthcare educative video

An animated video assists in training the doctors to the cutting edge technology that offers unlimited benefits to the investors. Visual aids discuss the new drugs, their interactions, and how it affects the patient with high clarity.

Check your test report now!

The known fact is healthcare industry greatly depends on the trust of the consumer. When you run a healthcare company, then you can deliver multiple videos focusing on different products of your company, which preserves the constant branding of your product. Thus a customer-centric healthcare video establishes a platform for customers to gather information about the product.

Want to place your footprint in the healthcare industry with intensive customer support? We extend our support to heighten your success pathway in the progressive competition of the medical sector.

Join your hands with us to experience the incomparable marketing strategies. If you wish to spend more time with us, then have a look at the next article, Check out the five inspiring healthcare video productions, and why you should prefer it?


Let's talk about your projects