Do you want to automate your marketing tool by combining video and email to boost open rates?

June 18, 2020

Integrate email and video to boost open rates

Being a marketer to find out the opportunities with email is a bit complicated. But email remains top in the promotional tool for any business. Your messages should stand out of the crowd when a client opens your mail.

Marketing emails help you stay connected with potential customers, assist in promoting the brand, and expands the business to outreach. If you prepare it in the right way, then the growth is exponential. Let us get into the topic to explore the video embedding techniques and the benefits of using them.

What is the need to integrate video in email campaigns?

If you combine video and email, then this powerful tool can be used to promote social media platforms and other promotional methods. As a client, they would receive numerous emails every day. So it is essential to add engaging content to make the audience open and establish interaction for your promotional emails.

Incorporate video in email campaigns

Email campaigns can make use of video, which assists your business email opening rate to reach high that in turn leads to the expansion up to 200 to 300%.

How email strategy influence your recipients?

When you send an email to your customer, then he/she should be able to play the video within a single click rather than navigating to the third party sites. The flexibility in watching the videos supports to achieve improved user experience.

Golden rules to be followed in integrating email and video

Kick start by fixing objectives

Setting up a goal in digital marketing may appear to be simple, but finding out the first step to achieve success remains a crucial aspect. A clear goal will formalize the campaign and enable a gauge meter to measure success.

Find out the right page for your video!

If you try to reach your audience on the right channel, then it is better to avoid hosting your video in the third party sites. When your viewer directed to the third-party site, they might get diverted by some other stuff. Your viewer will also forget for what they are into the third party site, so it is always better to host your video on the landing page.

Let us check out some key points to follow in unlocking your success in using the explainer video on the landing page.

  • Prepare a webpage that hosts your explainer video alone on the page.
  • Launch your video with SEO keywords to enhance the visibility of the landing page in the search engines.
  • Thumbnail should be the same as that specified in the email.

Why should you link images to work better?

There is a strong reason why digital marketing professionals don’t prefer video to embed in their email do you know why? It is because of the loading time of the video is high. So, this makes the majority of the experts make use of animated GIFs as well as static images. A good marketer will place the play button in the center of the image that directs to the blog to watch the video. This strategy enables you to monitor the campaign progression as well as how the emails drive your web traffic.

Use of Animated GIFs in email

You should always embed your video to an email, where the first click directs the user to watch the video, and the second click directing to the landing page. This method improves the opportunity to turn the customer into a potential buyer.

Improve your potential customer rate

Do you want to create a more engaging and entertaining time with your customers? If yes, then marketing emails with video will reap you high benefits. It not only connects with the existing audience but also enables you to expand your network. If you already possess a huge number of audiences to open your mail, then you should include video into the mail to make the content worth it. You should prepare a worthy content then only your clients will share with their friends, colleagues, and other clients. The opening rate of the email is raised to 18%, leading to an increased click-through rate of 20%. All these factors reduce the unsubscription rate to 26%.

Source: bread beyond

Boost your customer rate

Best practices to implement in marketing emails

Cling to the Dos and Dont’s of email marketing to achieve high click-through rates.

  • Your email subject line should contain the video indicating your recipient that some interesting content is enclosed.
  • Always prefer an attractive thumbnail for the video, which catches the attention of the client at first sight itself.
  • Avoid integrating several CTAs into the email content.
  • Maintain your video file size small so that it is easy for the viewer to watch the video.
  • Drive traffic to your landing page by sending a video thumbnail in the email that connects your page.
  • Add the play button to the video URL to enable your subscriber to play the video.
  • You can prepare various emails speaking the same subject with different thumbnails and body content. By doing this, you can find out which format reaches wide across the audience.

The verdict

You might be disinterested in doing an extra work of embedding a video with your marketing email, but it will guarantee you with profitable results. Regardless of including a GIF image or a video makes your email turn as engaging content that offers unlimited fun to the user. Now you hold a metrics scale of your target audience to determine their interests and preferences in making a purchase decision.

Planning to prepare an intriguing email, grabbing the pulse of your audience, then we are ready to support you with videos that unbox your future gains.

Ride through our website to capture a close screenshot of our animation pathway impresses your marketing sense. Have a look in the next article, ‘Why do you need to create customer testimonial videos that serve better for you?’

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