What is an explainer video how it helpful for business?


What is an Explainer Video?  before that, let’s know the process of branding a business. Branding a business is a responsible task. Due to the advancement of technology, you can easily brand your business. Before a decade, we all hear that content is the king, and its format will decide the future of the business growth. Yeah, it’s true. Today, trends are changed a lot. Mere text content consumes a lot of time to read. It delays finding the exact need of the reader among the long passage. So, people are paid no heed to such texts. To replace the text as well as present the exact business videos and the video ideas are the ever best choice. According to a recent survey, 80% of online traffic is solely generated by video content.

explainer video- picto

What is an explainer video?

There are multiple types of videos are available in the design world. The explainer is one among them, and it plays a very crucial role in your business promotion. Explainer videos are the short-term marketing video that can easily draft an outline about what is your business? Or explains a company’s product or service. As a business trend, the explainer videos are placing on the home page and the visitors can easily understand. So, today it is much popular in the platform of digital marketing.

Types of explainer videos:

There are multiple types of explainer videos are available in multiple categories. 2D explainer Video, 3 D animation Video, and Whiteboard explainer videos are more familiar for business promotion.

          1. 2D Explainer video:

Generally, 2D animation videos are made up of 2 dimensions and they can be entirely different from one another. As all, we know 2D explainer videos are shaping through animation. As usual, the major using elements of illustration, graphics, and other designing features are following the same 2D.


2D animation- Picto
          2. 3D Explainer video:

3D explainer videos are a more viral and bit complex than 2D explainer videos. Creating a realistic visual object by using the animated character and present in a real-time environment is a challenging task. Moreover, it takes so much time. Indeed, it is a more dedicated work, and bring perfection is the pinnacle of success.

         3. Whiteboard Explainer Video:

A simple and neat presentation of the video never ignores the choice of a whiteboard explainer video. It is a hand-drawing animation work presented on the whiteboard background. It is one of the popular formats and cost-wise very economic.


Why should I choose an explainer video?

Communication is the heart of the business. For your brand promotion, you need to communicate with the customers in a variety of ways. Then only the customers or clients understand your product, service, or business concept. In this way, the idea of explainer videos is one of the finest platforms that can easily appeal to the customers and offering multiple engagements for your business.


explainer video- picto


Hope the above ideas offer the general outline of the explainer video. To know more samples of 2D explainer videos. Just click here.

Start your explainer videos at Picto design studio.




Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wander up with your eyebrows touching the ceiling, but hold tight we offer you mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product, or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.

Source: https://blog.hootsuite.com

Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.


Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

hash tag

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

social media platform

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.


Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.

Source: https://digitalmarketinginstitute.com/

Let us pull down the knot!

An Instagram video post advances its propagation among a wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look at our next article on how app development agencies make use of animated videos for their business progression.

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