TCS TwinX

Overview:

Tata consultancy services – the most valuable IT service brands worldwide. TCS is the global leader in providing IT, digital, and business solutions. This largest software exporter focuses on resolving business challenges in an effective manner. To help enterprises achieve successful digital transformation, TCS crafts a fully integrated portfolio of technology with licensed modular software and solutions. With massive success in the field of information technology, Tata Consultancy Service has 285 offices across 46 countries.

 

Client requirement:

 We were approached by the team of TCS to produce an explainer video for the launch of their software TCS TwinX. Generally, the industry scale operations, process variables, and their interrelationships are multifarious. To resolve the complexities in business decision-making and execution, TCS TwinX offers evidence-based insights in real-time. Our task was to create a captivating  promotion video to explain how TCS Twinx works, what are the various enterprise spheres accommodated under this TwinX, and how it stands as a unique software product in the market. All these video processes deserve the digital theme for the prolific upshot.

 

How we planned:

As part of the work routine, we discussed and took more references to complete this video project. First and foremost the script was given by the team of TCS. Along with the script, they offered a sample reference and color combinations. It was a plain theme. So, we meticulously planned the visuals and storyboard. We thought the usage of 2D animation would be apt for the end result.

 

2D animation

 

 

Project Challenges:

Once the storyboard and the sample panel works were completed and sent to the client for approval. The client felt that the sample panel work on their given plain theme seems to be stark. How to select the next colors, planning the other sample panel, and delivering the satisfying video in a committed time bound was the greatest challenge. So, our team splits to carry the load and work efficiently to complete the cherished project.

 

How we did it:

So, our team again discussed and took multiple references to work on the video. Having a base of their logo color, we took more samples. Initially, the clients hesitated to change their planned color after showing multiple eye-catching work samples we won over their opinion and they approved their blue-based theme color. After we planned the working hypothesis, our clients also eagerly took our suggestion and gave their opinion on visuals. As per the client’s requirement, we used 3D animation to highlight the work processes as well as the special features.

 

 

TCS TwinX

 

Solution:

While working on the project, our team initially tried the 2D animation particle usage as the background. Most of the phases followed with the 2D particles and gave a strong bond between the script and visual. To match the digital theme, the object particle swirls, and screening of the contents, and balancing the theme color with a blend of other colors perfectly grab the flow, and the outcome of the video was heart-appealing for the clients. The team of TCS was very amiable, though they have their own animation team, to get the unique outlook and different perspective on their idea they approached us.

 

Production promotion video
TCS TwinX | Picto Design Studio

 

 

Result:

As per their expectation, the video comes out as an exclusively new one from their habitual working style. To cross-check the product process, three different client teams gave their suggestions and opinions. After a few minor corrections and two sittings of video revision, our  Product promotion video was approved by the team of TCS. There is no barrier to unleash your creativity. Our team’s unanimous workflow always reflects in this project.

 

 

We are Picto Design Studio! Our project crew:

Creative Direction: Abraham & Vivek Raj

Illustration: Abraham Churchill

Visualizer: Tharani

Animation: Vivek Raj

Animation: Kalaiselvan

Animation: Karthigan

Project Coordination: Preeti

Voice-over Artist: Client

Time: 1 Month

What is Corporate video production and Why we need it?

Introduction:

What is a Corporate video? As a matter of fact, videos are simple to watch, more enjoyable and allow the viewer to grasp the content in a relaxed way. Actually, online videos are easier to watch videos than reading a book or printed document. Primarily, what makes video production so special and very engaging? In precise, it combines 2D and 3D animation visuals with audio and music, to simulate a real-life experience. 

 

Corporate video

 

Video is used to bring out the life to brand products and services. The various combinations of images and motions are swiftly sticking in the viewer’s memory. However, the advantage of videos comes in many ways. In Concise, elevating the idea with the different mood and increasing curiosity all are communicating through the video. Are all videos similar and following the same style? No, there are different types of videos used in the video marketing world. One of them is corporate videos.

 

What is a Corporate Video?

Corporate videos are the pre-mediated videos used to sell peculiar products or services, and sometimes emphasize the company culture, growth, and the issues faced in the hard space. It is a video that describes the tremendous achievements of a firm, their mission,  goal, and creating these types of videos perfectly using to enlarge their community and stepping up forward in their competitive market.

 

 

It only carries the unique features and focusing elements of the particular corporate firm and easily individualizes a corporate firm from its market competitors. Sometimes, they strongly throw light upon vision and future aspirations. The central thought of the video is whoever, watching the video needs to understand core values and its specific company culture. Boost trust and publicizing brand awareness all are only possible with this video type.

 

Corporate video- style of making:

As a rule of thumb, a visual and emotional way of explaining a corporate culture is the basis of this video style. It can be framed through story-telling or conveying through non-fictional forms using various animation elements are mandatory styles of a corporate video. Corporate tycoons are introducing these videos for their new employees and sometimes prefer to post their training videos to represent their corporate courtesy.

 

 

While considering all these elements, placing the videos on their official website engages more viewers. Not only the corporate but also the industries and product-based companies can use this video category. Explaining a corporate culture through story-telling cleverly balancing the complete furnishing of both emotional and visual touch. As per the online survey, a first-grade corporate video duration does not exceed more than five minutes.

 

Corporate video Not for an advertisement:

Corporate videos are completely different from the explainer and other advertisement videos. The purpose of the video lies in various categories; it can be instruction, safety, and training-related videos. Otherwise, use at demo sessions, product launch, and investors presentation. Generally,  formal corporate events of anniversary celebrations live to webcast, and interviews with the company leaders are the types of videos. Mean while, these videos will share on social media. The comments and likes will speak about your business with fascination.

 

Wrapping Up:

Hope you get the ideas on how to make a corporate video for improvisation of your business?.  There are multiple  animation studios near you. Picto Design studio will assist you in the best way and get corporate videos in a novel way. Do you seek such a vibrant corporate video ping us at Picto Design Studio!

 

 

 

 

 

Yaanu- World’s first contactless robot bar

Overview:

Technology advances every day and brings an array of improvements in every activity. But what happens when a futuristic robotic bartender takes over the bars, cafes, airports, restaurants, hotels, cruise ships, and entertainment venues? YANU – a fully autonomous AI and robot-empowered bartending unit. It can prepare 100 to 150 drinks per day. Approximately it takes 24 to 36 seconds per drink. Yanu possesses a Customer Identification Algorithm and knows a lot of beverage recipes. So, easily interact with the customer and obtain their drink preferences.

Client requirement:

Alan Adojaan- the founder of Yanu, ran a night club for 15 years. It was really a hard, and turbulent phase, but it brings him the idea of optimizing the drinking industry with futuristic advantages. After all, the pandemic is the real kick-starter of this tool. Now, people are using Yanu with the comfort of a contactless bar. Yanu designs to decrease the waiting time. So, our client wanted an engaging video that should clearly explain Yanu’s work process. It not only stands as an explainer video yet emphasizes the importance of Yanu to global investors. However, they required the video to create in five different languages.

How we planned:

We’ve worked on more compelling videos for clients from a handful of industries, products, software, apps yet somewhat Yanu is our first robotic project. Our team was very enthusiastic, and to get the ball roll we took many references. We decided to use 2D animation. After getting the storyboard, we cut to the chase. Our client was very emphatic at framing the Yanu robot in a realistic glimpse. So, we got the reference and explored the model through the website. Designing the Yanu robot in the 2D style with realistic check-out is the major accomplishment of this project.

Project Challenges:

Obviously, it was a futuristic concept, and the project challenges start from the script correction. However, it was drafted by the client but pursuing the best took almost two sittings. Maintaining the story flow of and cut shot of scripts was certainly obscure at some points without any doubts. Later our sample panel was designed on the basis of the given reference. To complete the illustration part of the video had taken eight days. Combining the robotic concept with the blockchain investment was utterly heterogeneous but, we need to balance them without any slope. We gracefully designed the 2D image of the robot but representing the spin with 2D was sturdy.

 

 

Solution:

Presenting the actual motion of the robot with 2D, and swirl was the hardcore of this project. But we represented the real-world Yanu image and its spinning as alive. Initially, we planned to integrate the white-colored object of Yanu. But the breezy background elements failed to crystallize the central object of the video. We later changed it into glowing red. It was a noteworthy change but still offering a majestic and realistic outlook to the whole video. To furnish the integrity usage of the blockchain, cryptocurrency market, database significance placed through different colors and shapes. After the client signed off the storyboard, we spared our valuable time for team discussion, and wavering ideas and implements were the best solution.

 

 

Result:

The pinnacle of our robotic project was conserved with the planned time frame. Conveying futuristic technology with an apt animation style was prosperously completed. Within this tightly drawn horizon, our video gets its limelight among the global investors. Having this video as a vibrant business reference, fundraising, team expansion, and marketing all had been done in a short span of time. Now, Yanu raises $1 million of investment for its robotic bartender with a glassy video idea. Accepting the tough challenges and completes them with supremacy is the golden line of this project ever!

 

 

We are Picto Design Studio! Our project crew:

Creative Direction: Abraham 

Illustration: Abraham Churchill

Visualizer: Tharani

Animation: Shivaraj

Animation: Jeeva

Project Coordination: Preeti

Voice-over Artists: 

Grant Bolton – English (US Accent)

Artist Koji – Japanese

Charlottezhang – Chinese

Perfectmoon – Korean

Time: 24 days

 

ZAPR- Real Time Surveys

Client:

Zapr- Real Time Surveys is a chart-topping budding media-tech company based in Bangalore. The derivation of Zapr starts a consumer-facing firm to figure out the user-engaging TV programs. Later, the transition like using the ACR (Audio Content Recognition) and other fine-tune technologies makes them a tech giant. They can measure the smartphone users’ active engagement on Radio, Music, OTT, Games, and TV viewership ratio in real-time. This ratio provides actionable insight and changes the advertising ecosystem in a revolutionary way. Having perfect, accurate, and real-time data orientation, Zapr can resolve the inefficiencies in the media and advertising industry.

Project:

Our client proposed to make an attention-grabbing video based on the biggest sport event FIFA-2018, and one of India’s leading automobile company TATA Motors. It was the explainer video created to highlight Zapr’s FIFA marketing campaign for their client TATA Motors’ new launch TATA ACE GOLD. The campaign was a very successful one. So, the explainer video should out speak the ad campaign, its engagement, instant reach, impressions, conversions, sales and all have come to the top and similarly, the animated explainer video follows the video script.

How we did it:

The script was handed over by our client. After getting the script, we heedfully listened to the idea and expectation of our client’s on the upcoming video. They primarily provided the video footage that needs to join up with the animation video. We roughly started to sketch the storyboard and cautiously noted where the video footage to be placed and where to use the animation works to specify without the scratch of the given script. However, we planned to use the 2D animation style to match the live-action video mere in this video concept. We already made marketing campaign videos, yet the idea of video footage with animation presentation was a novel brainchild.

Project Challenges:

Every project is challenging in its own ways. Certainly, it was a huge step forward from our prior works. The subject matter of the explainer video was challenging too. Balancing the script, given video as well as travel around the concept were the real working challenges. The client wanted to use the football match as the initiatory concept. So, we discussed with our crew and their part of the work was assigned among them. To match the upcoming slide, timeline, and voice-over we took almost four references but the only one was perfectly suited to the scene.

 

 

Solution:

After completion of illustration storyboard work, we send it to the clients and they approve it. While working on the animation we faced some additional challenges. While animating the video, the color scheme was chosen by the client. But when it came to the work of animation they felt that it was blazing. So, the animation crew discussed it with the client and suggested changing it to a lighter version. After getting the approval we worked on the changes. It was really prettier than before which was peak change and easily gelled with the flow of the live-action video. After changing the color scheme, we met a pitfall between the voice-over as well as the video. Sometimes, there was a need to extend the video clips to match the voice-over as well as cut shot the videos to balance the short-term voice-overs. But fortunately, the Zapr team was very convivial; they really loved the outcome.

 

Zapr- video
Mobile app explainer video

 

Result:

At the initial time of taking on a new project, there were so many things to consider. In this project, more things were balanced. Though it was strained with too many limitations, we learned a lot. The artistic animation part can be minimized, but it spectacularly carried the whole video. Our animation team, a fine-tune of software, and the other factors made this project distinctive.

 

We are Picto Design Studio! Our project crew:

 

Creative Direction: Abraham & Vivek

Illustration: Abraham Churchill

Animation: Vivek

VIsualizer: Janani

Voice-Over Artist: Client

Project Coordinator: Preeti

Time:  25 days

 

 

 

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