Tata consultancy services – the most valuable IT service brands worldwide. TCS is the global leader in providing IT, digital, and business solutions. This largest software exporter focuses on resolving business challenges in an effective manner. To help enterprises achieve successful digital transformation, TCS crafts a fully integrated portfolio of technology with licensed modular software and solutions. With massive success in the field of information technology, Tata Consultancy Service has 285 offices across 46 countries.


Client requirement:

 We were approached by the team of TCS to produce an explainer video for the launch of their software TCS TwinX. Generally, the industry scale operations, process variables, and their interrelationships are multifarious. To resolve the complexities in business decision-making and execution, TCS TwinX offers evidence-based insights in real-time. Our task was to create a captivating  promotion video to explain how TCS Twinx works, what are the various enterprise spheres accommodated under this TwinX, and how it stands as a unique software product in the market. All these video processes deserve the digital theme for the prolific upshot.


How we planned:

As part of the work routine, we discussed and took more references to complete this video project. First and foremost the script was given by the team of TCS. Along with the script, they offered a sample reference and color combinations. It was a plain theme. So, we meticulously planned the visuals and storyboard. We thought the usage of 2D animation would be apt for the end result.


2D animation



Project Challenges:

Once the storyboard and the sample panel works were completed and sent to the client for approval. The client felt that the sample panel work on their given plain theme seems to be stark. How to select the next colors, planning the other sample panel, and delivering the satisfying video in a committed time bound was the greatest challenge. So, our team splits to carry the load and work efficiently to complete the cherished project.


How we did it:

So, our team again discussed and took multiple references to work on the video. Having a base of their logo color, we took more samples. Initially, the clients hesitated to change their planned color after showing multiple eye-catching work samples we won over their opinion and they approved their blue-based theme color. After we planned the working hypothesis, our clients also eagerly took our suggestion and gave their opinion on visuals. As per the client’s requirement, we used 3D animation to highlight the work processes as well as the special features.






While working on the project, our team initially tried the 2D animation particle usage as the background. Most of the phases followed with the 2D particles and gave a strong bond between the script and visual. To match the digital theme, the object particle swirls, and screening of the contents, and balancing the theme color with a blend of other colors perfectly grab the flow, and the outcome of the video was heart-appealing for the clients. The team of TCS was very amiable, though they have their own animation team, to get the unique outlook and different perspective on their idea they approached us.


Production promotion video
TCS TwinX | Picto Design Studio




As per their expectation, the video comes out as an exclusively new one from their habitual working style. To cross-check the product process, three different client teams gave their suggestions and opinions. After a few minor corrections and two sittings of video revision, our  Product promotion video was approved by the team of TCS. There is no barrier to unleash your creativity. Our team’s unanimous workflow always reflects in this project.



We are Picto Design Studio! Our project crew:

Creative Direction: Abraham & Vivek Raj

Illustration: Abraham Churchill

Visualizer: Tharani

Animation: Vivek Raj

Animation: Kalaiselvan

Animation: Karthigan

Project Coordination: Preeti

Voice-over Artist: Client

Time: 1 Month

How can I make basic animation for YouTube videos?


Basic animation for YouTube videos:

How Can I make basic animation type for YouTube? is one of the million dollar question in YouTube video making. Animation videos are many challenging and very demanding things on Social Media. The different types of businesses are conveying their business concept through animation videos. Due to this limitless idea presentation, many YouTubers prefer basic animation videos to eye-catching 2D and 3D styles. While exploring different types of YouTube videos, you can swiftly get the best idea to promote your business video. There are multiple tutorials and e-learning platforms available on the internet. In this blog, we explore the best animation tools and how they ease YouTube video creation. 


Youtube Video


Nowadays, a wide range of resources are available to make an animation video. However, writing the perfect script and perfect choice of tools only produce the best YouTube video. To an extent, to ease your search, you can pick a particular style of animation. Then try the same style for your business video. Or else you can choose the best animation video production agency to complete the rest of the work. For making the best animation videos for a YouTube channel, apt tools and software are essential. Before choosing the animation tools and software, explore more references to check the chosen software tool can produce the exact style you planned for the upcoming video.


Characteristics of good software tools:

Primarily, the choosing animation tool needs to have a user-friendly interface.

Simple drag and drop for character making, texts, and other properties are pre-animated to use.

Converting your video script to any language with the use of a text-to-speech tool.

Actually, it enables the use of a different soundtrack to give life to the narration.


Basic animation with customized options:

  • While, customising templates in software tools is a convenient option. It helps to adjust the character as much as possible.
  • Try to maintain the uniform color shade and environment, and it should match the graphical style.
  • Suppose, if you’re looking for multiple animation videos, choosing the style element is an essential one.
  • In brief, you are not a professional, so try to make the video so simple and use elements in a minimalistic way.
  • Don’t collapse the animation video with multiple elements at once. It consumes more time, as well as the beauty of the video, and can easily ruin.



Animation tools:

However, to match all these qualities Wideo, Powtoon, VideoScribe, Biteable, Animaker, Powtoon, and Goanimate, are the familiar tools in the market. Sometimes, Adobe After Effects, animatron are tools that can be handled only by professional people. Video-making tools are expensive. Yet, the making of the 2D 3D animation YouTube video is a time-consuming task. Whenever we use the tools, sometimes getting the fulfilled video is not assured. But, the professional can easily make the best video for your YouTubes with different ways and different concepts. The growing business platforms are picking the animation tools to create a business explainer more quickly. However, the transition from one scene to another scene needs to be smooth, without any hurry. The smooth transition will easily appeal to the minds of the viewers.




Wrapping up:

For getting such a dynamic outlook, the free trial software is not a consistent one. Then how to make a basic animation video for YouTubes? Selecting the best video production agency is the simple solution for this issue. They keenly understand your needs and requirements. Each process of the animation makes timely updating to the client. Are you looking for such a video production agency? Picto design studio is the hand-picking option. Sometimes, a newbie struggles to upgrade the tool and spends more money on this. It is not the right option.

Are you looking for the best animation video for your YouTube channel? Picto will offer multiple options. Motion graphics, 2D 3D animation, and trying innovation and creations are the pros of this studio. To know more about Picto, check out the videos. To know more click here.


Where do I get videos to promote my product?

Where do I get videos to promote my product?

Where do I get videos to promote my product? – a head-breaking question to all. If you are one of them, then certainly this blog is for you. Promotion videos can use in many places. Whether it is your business social media platform or marketing avenue or advertisement videos are the outspoken portion. Before starting to make a promotional video, there are a lot of things to consider.

#1. Why are you making this video?

It is the primary question that needs to be addressed at the time of discussing the video script. Always think from the view of the consumer. Meantime, launching the product in the competitive market and how it will be the best to beat the existing or more consumer using product needs to be expressed. All these central ideas need to be brief at the time of scriptwriting. In brief, while seeing this video, the purpose of theexplainer video needs to be crystal clear.

#2. Promoting a product:

Promoting a product video should carry an attraction, and it needs to impress both existing customers and new customers. For the newcomers, this video acts as the threshold and introductory part of your product or service. So, engaging the idea with current trends and often facing issues can easily register with their mind. The storytelling style is one of the popular methods to enclose all the above-mentioned points.

Promoting a product
Product promotion

#3. Promoting a product video with relevant examples:

As a newbie to video making, try to refer to as many references as you can. Try to pick the best format, visual, and type of the video. Having all these references is the best way to communicate your idea to the video maker or a particular 2d &3D animation design agency. Otherwise, getting an innovative and brand new character portrayal in 2D or 3D style is a wise option. If it is not possible, get some reference pieces used in previous works.

#4. Promoting a product with apt content:

promotional video comes with multiple insights. Picking the right one as per the business need is the crucial thing. The promotional video can express your company culture, a milestone of your achievement, launching a new product, wish and celebrating a special occasion on behalf of your company. So, there are such multiple magnitudes that are crazed in the making of the best promotional video. Moreover, it aptly sets with the landing page, social media, and other platforms with limited time boundaries.

production promotion video - picto
Promoting with apt content


#5.Focus on Quality:

Last but not least giving the best quality is an essential thing. Whether it is playing on the website or any other social media, clear streaming of video only gets its attention. Spending more time on video will offer the best result than making an instant video in a hurry. So, try to give enough time, then only the animation video should reflect the exact idea you wished to show on the screen.

I hope you find the general ideas on promotional video making. Whenever making the promotional video, try to check all these features. to ease your search and resolve the video-making complications get in touch with Picto design studio. To explore more videos, click here.



What is your review of Animated explainer Videos?

Animated explainer Video – Introduction

 Animated explainer videos are playing a vital role in the world of video marketing. Now we all are well-known about the marketing impact of an explainer video. So, when getting ready for the video making, what kind of video is to make? – A great confusion for many business people. Animation and live-action videos are the familiar video types nowadays used in the video marketing platform. Some businesspeople give importance to live-action videos. They thought more than the cartoon characters, real and live-human actions can gain more attention.

But explaining the concept to the actors, choosing the best shooting spot, costumes, and other back-end works are time-killing works. Unfortunately, the actor fails to give the perfect emotion to the video which will be good for nothing. Compare the overall cost of expense the animated explainer videos are the ever best choices. Multiple benefits are coming while using an animated video. The primary reason is it can easily convey the message as we planned. Whether you need the sad, serious, or funny tone all can be easy to create.

Animated explainer video-picto

It is the vital reason for the brands of Facebook, Pizza hut, and Google-like business tycoons using animated videos for their promotions. Why are they giving more preferences to these types of videos? While using social media platforms like YouTube, and Facebook, animated explainer videos gain more attention. Fortunately, once the video or its idea impresses the viewers, they immediately share it with others. So, the reach of the video is a massive one. These perky types get more impressions than the live-action videos. So, communicating an idea about a product, service, and its related demos which is simple and imaginatively is possible only with 2D and 3D animation videos.



  • Generally, an explainer video carrying some fundamental characteristic qualities as:
  • The maximum limit of an explainer video that needs not exceed more than two minutes is the golden rule. 
  • If it crosses this specific time duration, there is less chance that the viewers can skip the video.
  • While using the samples of characters, places, and objects all portray in the mode of animation video making is a convenient option. Besides, the creativity and posh colors are the pluses.
Animated explainer video
Explainer video-Picto
  • Apart from the videos, many things can connect people with other secondary elements. Like information, expressions, the emotion of the character, voice-over, background music, etc.
  • Comparing to the text passage the explainer videos are always pleasing the viewers. Representing business ideas and concepts is a much easier one.
  • Now marketing has no boundary. Social media promotion to introducing a new brand and explaining the business idea to the investors all these processes can complete with this simple explainer video making.

 Still, are you searching for the best 2D and 3D animation agencies? Just see their video works and analyze how they simplified the business concept into an engaging video. Before calculating the overall cost, the quality usage of animation, time duration, the script works, concepts, and voice all need to be effective without any compromise. Try to check it before. To ease your work, I attached the best reference. To know them just click here.




What is 1-minute animated video and who is the best to create it?


Creating a 1-minute animated video for the product or service of a business is a highly crucial task. There is a lot of difference between creating an entertaining video than a business promotion video. A creative video can easily impress all sorts of viewers. But in the case of product or service promotion need a deep and meticulous workflow for the 1-minute animated video. It should explain, what is the purpose of the product or service to use and how it differs from the existing product or services in the market? All these questions must have the answer in short and sweet in the form of a short 1-minute video.

1-minute video- picto

1- minute video animation agency:

There are multiple video animation companies are available as pebbles on the seashore. But most of the companies are too expensive. Finding the best is a highly head-breaking task. There are multiple sections to take care of your product promotion video. The work not only stops at finding the best animation company, further extends as multiple work tasks. But don’t worry helps to create the best 1-minute product promotion videos. 

Whether you have a sample idea on the making of a video or else ready to take a brand new video. For the best promotional video, drafting the script, illustration, and best animation tools to giving the apt voice overall are very essential. Today promotional videos are made in numerous ways to impress the viewers. Today video marketing is a familiar trend than another old way of marketing strategies. So, choose your animation agency with the checklist of best features. Here I can recommend Picto Design Studio.


1-minute video- picto


Different kinds of 1minute videos:

It is one of the leading 2D and 3D animation design companies based in the US and India. There are multiple top brands like Amazon prime, BlackBerry, and TCS-like business tycoons creating their videos at this design agency. 

Explainer Video

Education Video 

Product videos 

Live-Action video

Corporate Video

Promotion Video


animation design agency-picto


Like different types of videos are created. Just give your general details like why the product is essential to launch in the market, how it differs from other competitors, such information are getting before a video making. Once getting a clear idea, the work of video animation will start. Each step of video making and corrections are keenly following without any delay. There is no compromise for your visual asset. So, choose the best. For your reference, I attached the social media link of Picto design studio. See the samples and create your 1-minute business promotion video without any further delay! For sample videos, click here


Jumbling between 2D or 3D? Choose the right animation production service

animated explainer video

Do you want to boost your business to the next level? The best way for acceleration is to make use of animation videos.

Now, you may come up with a question of how a video can increase business value. The answer is to perform a video marketing strategy addressed through animated explainer videos. Accordingly, Internet facts, 90% of users watch the video content on social media platforms and other sites.

Today’s world filled with stories and content. Of course, interestingly creating valuable content increases your business value in the market. Therefore the statistics state that an average person can hold in memory only 10 percent of what they hear but 50 percent of what they visually see.  Now, this fact shows your business advertising with improved video marketing.

Why should you approach an explainer video production company?

1.Skillful handling of video creation

Video production professionals know what works clearly and what doesn’t work in terms of marketing a product. You can truly feel the effective and stylish nature of the video with the professional touch.

2. Utilization of high-end technical equipment

Do you know even the least tech-savvy person can identify the variation between an amateur production and best-animated explainer videos? Professional equipment utilized to perform precise editing and other video production activities.

3. Guaranteed sharing of video

When your video fails to get shared among the target audience, then it is useless. So it is very important to prepare a video compatible with all social media platforms and mobile technology. Hence a professional production company assures, the video prepared is accessible in all the platforms regardless of the technical exposure of the user.

Types of Explainer videos

  1. 2D Character Animated Explainer Videos
  2. Motion Graphics Explainer Videos
  3. Live-Action Explainer Video
  4. 3D Animated Explainer Videos
  5. Screencast Explainer Videos
  6. Kinetic typography explainer videos
  7. Whiteboard explainer videos

2D Animated Explainer Video

The best-animated explainer video always triggers the attention of a wide range of customers and improves the business value among the clients in an enhanced manner. 2D explainer videos selected by the majority of companies to develop a promotional video. These videos generated with product feature explanations in the form of animated characters and interesting scenes discussing the product features. In other words, explainer videos uncover the brand story of the product or service.

2D animation

2D animation example

Two-dimensional animations support extreme versatility permitting the customization of the video that tailors the requirements of the product assisting the promotion in the market. Hence, animated Explainer Videos evoke the emotion of a person to view the product, or service supporting the increased productivity of the organization.

3D Animated Explainer Video

3-dimensional videos increase the online visibility of the business among the customers. These animated videos increase the search volume of the business compared to the competitors and offer an enhanced branding of the product. 3D animated Explainer video designed interestingly encouraging the customer to purchase the product coupled with increased trust over the organization.

3D modelling
3D animated videos

A 3D explainer video is chosen by the client to represent the product in a detailed manner compared to the 2D animation. It possesses the ability to project natural movement, realistic qualities, and the modern design features of the product. Consequently, customers also forward these video links to their friends and relatives, which leads to the expansion of business to the new zone. Moreover, three-dimensional videos enable the designer to edit the video quickly. These videos support the business people to reach the target customers within a short duration of time. That is the reason people prefer these animation videos to express their views interestingly as liked by the target audience.

Now get ready to choose on the 2D animation or 3D animation video?

Henceforth, certain things that decide which animation style suits the business domain:

      • Choosing the animation style, how well the idea representation reaches the audience.
      • Attaining the business goal.
      • Identify the target audience of product marketing in the competitive world.
      • Video budget.
      • Turnaround time
      • Creative vision

When your timeline is only a few days, then it is better to go for a simple 2 D explainer animation video. Two – dimensional explainer videos target the local market. Generally speaking, a complicated advertisement with huge expenses can better fit with 3D explainer animation. To sum up, two dimensional and three-dimensional videos assist in presenting the project boldly and dynamically that distinguishes from other products.

To point out, both the animations tend to acquire the winner title either as stand-alone or working together. Reach us today, and we assure you to prepare an animation video that crowns your business in the competitive world. Ultimately, we are ready to create wonders in your business layout, enabling you to reach your objective in a short duration.

In the final analysis, if you are in the mid of an animated video project or planning to do a new one, then you are landed on the right page. In short, our team members prepare inspiring animated explainer videos that distinguish you from others.

Let's talk about your projects