Boost app development agency business through video marketing

Video marketing for app development agencies

An app explainer video serves as a dominant tool for marketing your app and earns a fast reputation. Users can evaluate an application by simply viewing the video. The majority of the companies reap the animated video benefits regardless of the time zones as well as geographies.

Let’s get into the topic of how you can make use of video marketing to enhance your app usage by the clients.

A short video can convey a message than thousands of words. Well- crafted app explainer video targets potential customers of various domains from a different perspective. In particular, a report states that 40% of people download or purchase a mobile application after watching the animated video.

Important aspects that enforce you to create animation video for app

  • Visuals intend as a promising promotional tool that assists the people to associate with their problem easily. A study states that colored videos increase the eagerness of the client to watch by 80%. Only 65% of people can remember the image of the video after three days of watching it.

animated app

Need for an app explainer video

  • Users of your application may not be proficient with the navigation of menus and their basic operations. Animated video highlights the message of your application by influencing your users to make use of the app.
  • If you tend to prepare an animated video for your app, then it naturally focuses on the branding aspects. It assigns the call to action in the right position enabling more users to get attracted.
  • The promo video for the app enhances the visibility of the application among the users. Users can download the application from the play store with optimized search terms.

The influencing factors of video marketing that help your app promotion

If you prepare a video that offers a solution to the audience what they intend to look for, then you have struck the right chord. Now let’s strike the right coin to play the marketing game in a success mode.

  • A creative app explainer video can make the best impression in the customer’s mind with enhanced brand identification. Moreover, statistics say that shopper who watches the video content tend to purchase the product 1.81 times higher than the non-viewers of the video.
  • Promo video for app establishes a connection with the existing customer that boost the loyalty of the customer and motivates the promotion over social media platforms.


Factors that influence video marketing

Prime factors for an app explainer video

  • If you wish that your app gets downloaded by more users, then you should focus on the qualified users attracts to the application. But this type of user prefers what they should do for the app rather than what they can get from it. Of course, these users comprehend the basic ideas and working principles before they tap a button.
  • App explainer video promoted in social media platforms with search engine optimized keywords. This feature enhances the app’s knowledge among the customers and gets them hooked to the functionality of the app with increased curiosity.

Where to promote your app video?

#Google play store and Apple play store

Posting an app in AppStore exhibits the app benefits along with the quick tips on how to use the app. However, certain AppStore permits a 30-second preview for iPhone and iPad apps. Animated video prepared in various foreign languages to enable the app downloaded among a wide range of customers. You can also post your animation video in alternative app stores, where you need to face low competition. Alternative platforms also support easy integration.

#Social Media platforms

You can acquire more customers with 15 to 30 seconds of video, leading the app to reach the success pathway. Social media platforms make your product viral among the followers and increase the app download. Users will also specify the comments about the app and suggestions to improve the promo video for an app.

social media

How to promote social media platforms

#Distribute among bloggers

You can approach a blogger to prepare an informative article about the app and add the animated video link at the end of the blog. Careful selection of words required to pitch the product among the customers.

#Email marketing:

You create app awareness by sending unlimited business emails that contain the link of the video. You can also prepare a newsletter or technical documentation along with the app explainer video that supports the perceptibility of the target audience.

#Launch your app on the website

Design a perfect landing page of the product with the right layout for animated video along with the description of the video and call to action. The website should possess features such as easy navigation and mobile-friendly such that it enhances the app explainer video promoted to the clients leading to the rise in conversions.

The final gateway to success

Thus the promo video for app preserves the potential to advertise the app with the exceptional quality and confidence of the product. If you need to create professional explainer videos, then you can approach the Picto design studio. In short, we prepare videos that speak our creative thoughts in presenting an app to your client. Please check our works in the portfolio page

If you like to know the video marketing benefits, please click here.

On the whole, we are happy to serve diverse domains without missing any outline of the app. Reach us to get connected with your projects.



Animated videos to reap unlimited benefits for Small Medium Business


Benefits of video marketing

Animated videos play a great role in marketing a product or service. Developing videos, uploading them on social media platforms, and other promotional websites will not be sufficient. Animated videos serve as a marketing channel, and you should know how to use them effectively for promotional activities.

Did you know which is the second most visited site on the web? If your guess is right. Yes, it is YouTube. YouTube reserves the second position, and Google holds the first position due to the increased viewers visiting the site.

What is the necessity of including video for business marketing?

Apart from the facts, the increasing user demands for the video makes them preferred over other promotional strategies. Some technical factors insist on the usage of videos in the marketing environment.

Key benefits that unlock your business potential to your customers

Videos project your organization to the customer’s minds.

You should create a unique video that imposes the best impression of your product in front of the target customers. A video assists your viewers to relate the product to a different perspective, like how you relate a mobile phone with your favorite brands.

You might wonder why animated demo videos persist as an effective medium in creating mind awareness over a large population. As the videos are online, it gets increased attention over the users. The video-on-demand services flourish every year, 15% compared to the previous year.

Raises your brand awareness

Animated video production services

prepare different kinds of videos, like brand story marketing, and explainer videos. There is no doubt that these videos hit the doors of the viewers to increase your brand awareness.

Boost your sales through animated videos

Animated video production companies prepare videos that remain as notable tools that perform paid advertising or to prepare landing page videos. Statistics say that 73% of businesspeople agree that video marketing strategies assisted their business to raise their sales.


Marketing strategy to improve sales

Landing pages should contain only compact information. When you provide more information, visitors get bored in reading the product description. So these explainer videos replace the content information with the creative visuals for less than a minute.

Lower observance period

Prepare an extended appealing video

We should thank the animation promo video as they improve the engagement of people, which raises the public interest in the product.
Explainer videos include components enabling viewers to relate to the activities in the real-world. This feature also motivates the people to share the video with many viewers.

Improve click-through rate through video marketing


Reach your peak click-through rate

Not only your animated videos induce more engaging to viewers, but they also achieve a high click-through rate compared to the other digital advertising formats. When you choose promotional platforms to market your product, then animated explainer videos are the right choice to reach unimaginable heights.

Fresh or unexposed topics perceive increased exposure through animated videos.

Present the complicated topics in a simplified form

If you are supposed to market the latest and innovative product, which leads to a great break between you and your clients, then the technical aspects of the product influence the difficult comprehension of the viewer. These concepts break down into simple, enabling easy learning in a short period.

Extends support to your audience to make them comprehend the Topic

Usually, startup companies and other technology companies develop creative products that will be interesting for only a minimum amount of people.

Hey, do you want to knock on the doors of the majority of the audience, and then you should assure that the video production companies produce the best explainer videos projecting the right content coupled with the optimal marketing strategy. Overall, this type of video promotion is almost the same as that marketing presentation done by in-person.

Advance your search engine ranking through animation video

How video assist in carrying out SEO operations?

Generally, website quality is calculated based on the user spends time on the site. If you include a website material of 4000 words, then it is a known fact that the majority of the visitors will experience dumping of text information. This approach eventually makes them exit the webpage immediately.


Execute SEO operation Through animated video

If you prepare videos fast-paced, then you induce the viewer to catch the information quickly and preserve in their memory for a long period. In PictoDesign, we create videos that assist your product highlighted in the Search Engine Results Page. We help you to grab the attention of the viewers with an increased click-through rate.

Explain your product with distinguishable visual aids collaborated with innovative ideas

Most of the product descriptions tend to be vague. These descriptions might also lead to a misconception of the readers. When you prepare product descriptive videos, you get a chance to project the appearance of the product or service. Additionally, if you want to provide a voice-over of the product, then you can go for an explainer video.

Do you want to compete in this racing world? Then it is time for you to choose the explainer video. It provides in-depth information about the products and the advantages of using the product over the others.


Thus after you drowning in marketing strategies, the benefits of an explainer video is incredible. Thinking of preparing an animated video, then we assist you with exceptional explainer videos that impress your customer senses to a great extent.


Live Action Video Production

Live-Action videos serve as an effective sales and marketing medium. Every year more and more companies continue to include live video streaming as part of their marketing agenda. The main reason for making live videos is to engage viewers, meanwhile educating them on the valuables of your brand. Videos are easy to understand and are preferred by those who don’t find the time to research your products and services.

Live-action videos have the potential to increase conversions and generate sales when used wisely. Viewers prefer live video content as it delivers the right message in the right manner, which quickly triggers conversions.

You can preserve your target group with well-informed videos, which in turn prompts them to visit and revisit your videos often. This process regulates traffic to your website, boosts rankings, and ultimately increases conversions plus sales.

Why Live Action Videos?

Accordingly, a study conducted to analyze the performance of Live Videos specifies the following highlights:

• More than 81% of Internet and mobile audiences choose live video in 2016 comparatively high than in 2015.

• Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%.

• People get bored in reading a blog that makes them prefer such content for about 80%, and also social media posts grab the attention of 82% audience.

• Live video consumers opt to buy a ticket to a concert for about 67%, and about 5% of viewers would pay for a live exclusive on-demand video from a favorite team, speaker, or performer.

Three key benefits of using Live Action videos for your business

• Conveys authentic information about the product with an instructive tone.

• Creates an emotional bond with the viewer supporting business development.

• Reach your target audience quickly and relatable by live-action video to satisfy your demand.

Why PictoDesign Studio for Live Action videos?

The goal of your video points out your brand with a determined style and theme of your video. Creating a live-action video for your online audience certainly differs from making content for television. Hence this is a reason why businesses approach video producers to design stunning animations.

We at PictoDesign work together with our video producer to develop a clear storyline with your ideas. Streamlined ideas emphasize video communication with the right message about your brand. Let us create unique live-action videos connecting your audience instantly. Furthermore, it helps your business to showcase the products within a quick timeline.

2D & 3D Animated Corporate Video Production

This is not 1952 when Colonel Sanders started KFC from scratch and built a global fried chicken empire. Today, every business from every corner of the world deserves a global presence once when they kick-start a business idea. With such opportunities, almost a fraction of the budget taken in the past induces boon of the technological disruption happening. Making a clear say of the business through a corporate video gives the global push to it.

Why Animated Corporate videos?

Corporate videos are non-advertising in nature, reaching the core customer populace or in-house employees with better business communication. Though corporate videos educate the customers, aid retention, and augment customer experience, fortifying the cognition of the business midst of employees. Corporate videos range from brand films, product videos, business proposals, customer testimonials, and the list expands until creativity dries out.

Publishing corporate video, shared in social media platforms, and integrating into e-mail marketing pre-empts client queries before they approach you. Corporate video adds to rapport building, maximize the conversion rates, and gives your brand the much needed global presence. Marketing campaigns with corporate video production perform great, whatever the business challenge exists. Globally, even mid-sized businesses bring out as much as 18 videos per month, with increased consumer following and brand loyalty, as a result.

The trend picks up with a convincing 82 percent of businesses grouping under corporate video marketing already, planning to hike their video marketing expenditure into ‘x’ times. Moreover, videos are more engaging and loved by search engines that they pick them before any static content. Largely, videos enjoy 12x more shares than an image- and text-based content.

Why PictoDesign Studio for Animation Corporate Videos?

PictoDesign Studio is a connoisseur in corporate video production with high comprehension of the marketing goals, budget, and deadlines of its clients. Optimized production time and clear presentation of complex concepts are the primary goals of PictoDesign Studio. We create and develop videos of every kind from product stories, videos for recruitment, social promotions, corporate training, just to name a few.
‘Commitment to delivering value’ is PictoDesign’s tagline that goes without a tag always.

2D & 3D Animated Promotional Video Production

Well-groomed salespersons will no more be found on the streets but will be animated mascots on promotional videos. Selling is no more telling; it is all about watching what a brand has to show. Marketing has transformed from cold calls, follow-ups, demo, conversion, sales, to show-it-all, sell, and move on. For that reason, promo videos have now become the order of the day, with a steady increase in the viewership.

Why Animated Promotional Videos?

As a consumer, you would decide based on what you see, as we responded to television ads. Unlike the TV ads, a promo video could catch the eye on the go, as the Internet drives the day. HubSpot states that featuring promotional videos on a landing page increases sales conversions by 80%, and increases the possibility of showing up on Page 1 of the SERP by 53%.

Studies dish out data that 82% of Twitter users mostly watch videos, while 45% of Facebook and YouTube users are into watching videos for more than an hour per week. Moreover, a whopping 87% of online marketers use video content for various purposes. So, show your kitchen tidy, food will sell by itself.

Promo videos have long since been an integral part of marketing, and businesses that are on the digital platforms only thrive. As search engines look for viewers engaging content, videos remain as their favorite pick to show in search results.

Videos bring in plentiful views and ensure a longer page stay of the viewers. Promotional videos portray the brand personality and build trust in the consumers when videos educate or inform the consumers about your product. There is growing scope for video marketing and animation promo videos, which conveys emotional, sensible content that augments customer decisions.

Why PictoDesign Studio for Animation Promo Videos?

“Video marketing is for bigger brands”, is a myth today! Get on board with PictoDesign Studio! PictoDesign Studio is a thriving name in producing promo videos possessing a great acumen of the industry and a wide clientele of celebrated brands. PictoDesign Studio pitches client brands through animated promo videos and induces higher conversion rates for them.

Delivering value is the bottom-line of PictoDesign Studio that does not just produce promo videos, but also meticulously crafts them each creatively on par, and go over the client requirements. PictoDesign Studio withholds greater cognition of higher value delivery in an optimal period, ensuring that every client enjoys the privilege. Let PictoDesign speak value to your customers and translate fortune to you!

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