What is an explainer video how it helpful for business?


What is an Explainer Video?  before that, let’s know the process of branding a business. Branding a business is a responsible task. Due to the advancement of technology, you can easily brand your business. Before a decade, we all hear that content is the king, and its format will decide the future of the business growth. Yeah, it’s true. Today, trends are changed a lot. Mere text content consumes a lot of time to read. It delays finding the exact need of the reader among the long passage. So, people are paid no heed to such texts. To replace the text as well as present the exact business videos and the video ideas are the ever best choice. According to a recent survey, 80% of online traffic is solely generated by video content.

explainer video- picto

What is an explainer video?

There are multiple types of videos are available in the design world. The explainer is one among them, and it plays a very crucial role in your business promotion. Explainer videos are the short-term marketing video that can easily draft an outline about what is your business? Or explains a company’s product or service. As a business trend, the explainer videos are placing on the home page and the visitors can easily understand. So, today it is much popular in the platform of digital marketing.

Types of explainer videos:

There are multiple types of explainer videos are available in multiple categories. 2D explainer Video, 3 D animation Video, and Whiteboard explainer videos are more familiar for business promotion.

          1. 2D Explainer video:

Generally, 2D animation videos are made up of 2 dimensions and they can be entirely different from one another. As all, we know 2D explainer videos are shaping through animation. As usual, the major using elements of illustration, graphics, and other designing features are following the same 2D.


2D animation- Picto
          2. 3D Explainer video:

3D explainer videos are a more viral and bit complex than 2D explainer videos. Creating a realistic visual object by using the animated character and present in a real-time environment is a challenging task. Moreover, it takes so much time. Indeed, it is a more dedicated work, and bring perfection is the pinnacle of success.

         3. Whiteboard Explainer Video:

A simple and neat presentation of the video never ignores the choice of a whiteboard explainer video. It is a hand-drawing animation work presented on the whiteboard background. It is one of the popular formats and cost-wise very economic.


Why should I choose an explainer video?

Communication is the heart of the business. For your brand promotion, you need to communicate with the customers in a variety of ways. Then only the customers or clients understand your product, service, or business concept. In this way, the idea of explainer videos is one of the finest platforms that can easily appeal to the customers and offering multiple engagements for your business.


explainer video- picto


Hope the above ideas offer the general outline of the explainer video. To know more samples of 2D explainer videos. Just click here.

Start your explainer videos at Picto design studio.




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