Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wander up with your eyebrows touching the ceiling, but hold tight we offer you mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product, or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.


Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.


Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

hash tag

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

social media platform

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.


Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.


Let us pull down the knot!

An Instagram video post advances its propagation among a wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look at our next article on how app development agencies make use of animated videos for their business progression.

2D & 3D Animated Training Video Production

Employee engagement is one of the major challenges faced by businesses around the world. And that is why it makes sense that companies invest a huge portion of their revenue in training the employees. Educating their employees helps them to keep updated with the latest trends. Well-trained employees function as the most optimized workforce that is crucial for the success of every business, day-in, and day-out.

Classic face-to-face seminars do not appear effective at achieving the attention of the audience for long. Your employees might get saturated and sour-faced with subjects that might be out of context, even though important. So how do you get their involvement? None other than animated videos encourage e-learning by combining facts with fun by both educating and engaging.

Animated videos combine visual and auditory stimulation which appear as affective and cognitive. Animations are affective – they attract, capture, and motivate viewers because motion grabs attention. Animations are cognitive – they facilitate learning because they provide more variety than static graphics. Training videos have the unprecedented potential to help a learner develop a precise mental prototype of a system’s behavior compared to graphics alone.

Moreover, animated videos serve the purpose with more affordable and efficient. Above all explainer videos easily customizable and fine-tuned to suit your employees’ understanding.

Why Animated Training Videos?

A Hubspot study reveals the video effectiveness for business development as follows:

  • 97% of marketers say training videos helped increase user understanding of their products and service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say training videos increased dwell time on their website.

Ten ways you can benefit by using animated training videos to train your employees:

  1. Explaining a dynamic process
  2. Visualizing things that are hidden to the naked eye
  3. Simulating a system
  4. Making abstract concepts more concrete
  5. Visualizing quantitative data
  6. Improving the spatial abilities of the viewer
  7. Depicting hosts and agents that explain
  8. Telling a story
  9. Creating a learning game
  10. Constructing knowledge in analytical concepts.

Why PictoDesign Studio for Animation Training Videos?

When animations fail to benefit learning, it is often due to poor design or presentation to the wrong audience. At , our experts use cutting-edge technologies and strategies to make effective animations at a reasonable cost. We use formats that are viable for instruction.

We make training videos by piecing together the data on its effectiveness for learning with a customized set of design principles to back up the instruction that you need to communicate. In conclusion, PictoDesign animations empower your internal communication and training for a better ROI!

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