Yaanu- World’s first contactless robot bar

Overview:

Technology advances every day and brings an array of improvements in every activity. But what happens when a futuristic robotic bartender takes over the bars, cafes, airports, restaurants, hotels, cruise ships, and entertainment venues? YANU – a fully autonomous AI and robot-empowered bartending unit. It can prepare 100 to 150 drinks per day. Approximately it takes 24 to 36 seconds per drink. Yanu possesses a Customer Identification Algorithm and knows a lot of beverage recipes. So, easily interact with the customer and obtain their drink preferences.

Client requirement:

Alan Adojaan- the founder of Yanu, ran a night club for 15 years. It was really a hard, and turbulent phase, but it brings him the idea of optimizing the drinking industry with futuristic advantages. After all, the pandemic is the real kick-starter of this tool. Now, people are using Yanu with the comfort of a contactless bar. Yanu designs to decrease the waiting time. So, our client wanted an engaging video that should clearly explain Yanu’s work process. It not only stands as an explainer video yet emphasizes the importance of Yanu to global investors. However, they required the video to create in five different languages.

How we planned:

We’ve worked on more compelling videos for clients from a handful of industries, products, software, apps yet somewhat Yanu is our first robotic project. Our team was very enthusiastic, and to get the ball roll we took many references. We decided to use 2D animation. After getting the storyboard, we cut to the chase. Our client was very emphatic at framing the Yanu robot in a realistic glimpse. So, we got the reference and explored the model through the website. Designing the Yanu robot in the 2D style with realistic check-out is the major accomplishment of this project.

Project Challenges:

Obviously, it was a futuristic concept, and the project challenges start from the script correction. However, it was drafted by the client but pursuing the best took almost two sittings. Maintaining the story flow of and cut shot of scripts was certainly obscure at some points without any doubts. Later our sample panel was designed on the basis of the given reference. To complete the illustration part of the video had taken eight days. Combining the robotic concept with the blockchain investment was utterly heterogeneous but, we need to balance them without any slope. We gracefully designed the 2D image of the robot but representing the spin with 2D was sturdy.

 

 

Solution:

Presenting the actual motion of the robot with 2D, and swirl was the hardcore of this project. But we represented the real-world Yanu image and its spinning as alive. Initially, we planned to integrate the white-colored object of Yanu. But the breezy background elements failed to crystallize the central object of the video. We later changed it into glowing red. It was a noteworthy change but still offering a majestic and realistic outlook to the whole video. To furnish the integrity usage of the blockchain, cryptocurrency market, database significance placed through different colors and shapes. After the client signed off the storyboard, we spared our valuable time for team discussion, and wavering ideas and implements were the best solution.

 

 

Result:

The pinnacle of our robotic project was conserved with the planned time frame. Conveying futuristic technology with an apt animation style was prosperously completed. Within this tightly drawn horizon, our video gets its limelight among the global investors. Having this video as a vibrant business reference, fundraising, team expansion, and marketing all had been done in a short span of time. Now, Yanu raises $1 million of investment for its robotic bartender with a glassy video idea. Accepting the tough challenges and completes them with supremacy is the golden line of this project ever!

 

 

We are Picto Design Studio! Our project crew:

Creative Direction: Abraham 

Illustration: Abraham Churchill

Visualizer: Tharani

Animation: Shivaraj

Animation: Jeeva

Project Coordination: Preeti

Voice-over Artists: 

Grant Bolton – English (US Accent)

Artist Koji – Japanese

Charlottezhang – Chinese

Perfectmoon – Korean

Time: 24 days

 

Grab the techniques of brand companies that improved sales through 2D product Explainer videos

Why you should choose video marketing?

The majority of the people of the current world spend their time watching videos that make them enjoyable and informative. Do you agree with me or not? If yes, then you are landed on the right page.   If you don’t feel dramatic, then you should understand the best marketing strategy that enables your product to be familiar with the customers. The above-said things can be achieved only through animated corporate videos.

Get into the topic, and you will understand the necessity as well as the urgency of the explainer video creation.

Let’s get into the key factors that help you to achieve increased sales.

Success key # 1:

The Majority of ICOs gather money and receive funds with the use of animated product video. Usually, the blockchain companies tend to explain the status of their company, their growth ratio every year, and their profit gain appears complicated from the customer perspective. Explainer videos support blockchain companies and move forward in the increasing sales graph.

Success key #2:

Medical and healthcare services make use of explainer videos to create brand awareness among clients. Previously, healthcare websites contain bulk text information that seems to be a boring content for the viewers. But the modern companies integrate animated product videos on their homepage to drug information, their usage, and precautions to be followed for each drug. These videos also help the patients to clarify their doubts in the FAQ section.

Brand love

Success key #3:

If you tend to browse in a search engine, then you can see animated content on the home page itself. So including best-animated product videos boosts your Site SEO and supports your website to rank higher on Google searches. The time spent by the visitor over the website plays a major role in the ranking factor of the search engines. You can also upload your animation video on Youtube, which gains you improved SEO ranking. You can also include SEO keywords to boost your animated product video ranking.

As per the statistics, the average retention period of the user lies within 8 seconds, but if you include an interesting video, it extends up to 2 minutes. The purchase analysis report states that 85% of people make their purchase after seeing a video about the product they need to purchase.

Overall the mobile commerce expanded 25% sales than any other marketing strategy. Promotional experts declare that video traffic occupies 90% of internet usage. This analysis clearly states that it increases the visibility of the website to a great extent.

Success key #4:

When you need to create a special bond with customers and consider your brand on all purchase circumstances, then no one can win the race other than that of animation videos. You should approach an animation video production company to prepare a video with friendly characters and the most appealing stories. This feature assists your target audience to connect with the explainer video quickly.

CRM

Enhanced customer relationship

You should consistently ensure that your video creates an emotional bond between your audience and the product. Choosing the right impact supports your audience to remember the brand while purchasing the product.

Success key #5:

The nonprofit organization prepares explainer videos as it adds value to the functionality of the organization. These industries perform great tasks for people, animals, and the environment which possess a wide range of audiences. Explainer video represents the problem resolved by the nonprofit organization. Live-action videos tend to get outdated over the years, whereas in the case of animation videos, it stays fresh for many years.

Live-action videos require much time to explain a product, but in explainer videos, it demands only 60 seconds. Furthermore, animated product video does not indicate any specific age group, race, or nationality.

Success key #6:

Manufacturing companies utilize 2D explainer videos to state the working principle of the company. These videos explain the complicated concepts like how raw material gets transformed as a finished product. Explainer videos help manufacturing companies to reach the target audience creatively.

Success key #7:

You might wonder how an animated video used as an effective tool in the education sector? But the truth is, it creates fruitful surprises in educating the students. Animated educational video deliver the message effectively among the learners by increasing the engagement towards the video.

When you wish to redesign your traditional methods, then an educational explainer video would be the right choice. Productive and entertaining learning environments assist the student to grasp the information quickly and increase the concentration of the learner. Educational animated videos assist in delivering the topic in terms of stories with improved visual effects. This feature triggers the learning interest of the student.

The takeaway

Finally, you have perceived a clear presentation of why explainer video is opted by top branding companies.  These animated characters add life to your product description by innovatively serving the brand needs. At Pictodesign studio, we deliver you with the eye-catchy videos that serve your business needs in all situations of the competitive world. Stay with us to keep updated with impressive animated videos.

 

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