Does video marketing statistics essential to promote your business on Instagram for the year 2020?

video marketing statistics on Instagram

Do you want to reach the peak of your business in an easygoing way? You may wander up with your eyebrows touching the ceiling, but hold tight we offer you mind-blasting explainer videos that make your marketing strategies a sense around your customers.

The majority of people might have checked Instagram activity at least once every hour. Without any concern of sharing their pictures, or selling a product, or promoting a business. Now, let’s dive into the keynotes that assist you to earn more through marketing on Instagram.

What is the importance of using Instagram?

Instagram is the most powerful social media platform, with more than 42% of users check the activity multiple times per day, and 63% of users log in once every day, spending 28 minutes staying on the website. A statistics report that about 200 million users navigate through the business page at least once every day. Thus these numbers show how the platform engages the viewers and brings the attention of the user when you promote your branding.


Reasons that urge you to make use of video marketing strategy in Instagram

When you analyze the demographics of the social media platform, it assists you to determine the content type preferred by a group of people. Your target audience is never far away from you at any cause.


Video advertising strategy in Instagram

If you prepare a video for your business with interesting content more appreciated by the audience, then that is it, you have won the hearts of viewers undoubtedly.

Check out the strong reasons that emphasize the new marketing strategy.

#Video wins viewer engagement battle

Originally Instagram used to share photos, but videos more gained popularity among the users. An innovative video grabs the attention of the user 38% higher than an image.

#Perform branding through hashtags

If you want to view your post by a wide range of users, then making use of hashtags would be the right choice. When you prepare an explainer video and post with a hashtag, it assures you of 12% engaged customers.

hash tag

Instagram Hashtags

Do you know that user-centric content with personalized hashtags improves brand awareness? Yes, It also encourages the viewers to purchase the product.

#Pull down your new leads with improved sales strategies

Instagram serves as a search engine for your branding, which skyrockets your sales.  80% of online shoppers state that they make their purchase decision based on the advertising done on Instagram. When you post your promotional video integrating a creative approach, then Instagram assures determining new marketing leads with the right impact over the target audience.

#Positive response from your customers

When an Instagram user checks out the business profile page of a company will certainly take positive action regarding your video promoting your product or service. Naturally, this will always lead you to gain more clients, along with the exponential growth of your business.

social media platform

A positive response from clients

#Boost your online visibility

A great video will always make your eyes forget to twitch, and it will surely raise your conversion rate. You can also identify the visual change sales progression in your business graph. When an explainer video posted three or four times a day, it increases online product visibility and credibility.

#Survive among your competitors

If you are new to social media platforms, then it becomes essential that you should know about the used marketing strategies to stay ahead of your competitors.


Analyze your competitor business technique

 You should have a look at your competitor’s business profile to know how their advertising videos engage the audience. Now creating a video for yourself will eventually bring up customers to your business page.

#Educates your customers

The customers don’t prefer to look for a product sold out unless it gets listed out as the best product or service in the search engine gets more purchase orders. The marketers claim that 97% of customers place the order by watching the video as it educates the features and the positive among the competitor products.


Let us pull down the knot!

An Instagram video post advances its propagation among a wide range of customers by helping you with unlimited business opportunities. Video marketing offers a new perception of a product exploring the creative elements solving their issues in the real-world. So come out of your traditional marketing techniques and get geared up with Instagram video posts to reach the peak of your business. Picto Design Studio has developed numerous promotional videos that hit the top stories of Instagram for various business domains.

Reach us to grab the stunning videos that hypnotize your target audience to boom your business. We always look forward to offering videos that serve as a trendsetter enabling your business unique among the other competitors.

Please have a look at our next article on how app development agencies make use of animated videos for their business progression.

Do you want to automate your marketing tool by combining video and email to boost open rates?

Integrate email and video to boost open rates

Being a marketer to find out the opportunities with email is a bit complicated. But email remains top in the promotional tool for any business. Your messages should stand out of the crowd when a client opens your mail.

Marketing emails help you stay connected with potential customers, assist in promoting the brand, and expands the business to outreach. If you prepare it in the right way, then the growth is exponential. Let us get into the topic to explore the video embedding techniques and the benefits of using them.

What is the need to integrate video in email campaigns?

If you combine video and email, then this powerful tool can be used to promote social media platforms and other promotional methods. As a client, they would receive numerous emails every day. So it is essential to add engaging content to make the audience open and establish interaction for your promotional emails.


Incorporate video in email campaigns

Email campaigns can make use of video, which assists your business email opening rate to reach high that in turn leads to the expansion up to 200 to 300%.

How email strategy influence your recipients?

When you send an email to your customer, then he/she should be able to play the video within a single click rather than navigating to the third party sites. The flexibility in watching the videos supports to achieve improved user experience.

Golden rules to be followed in integrating email and video

Kick start by fixing objectives

Setting up a goal in digital marketing may appear to be simple, but finding out the first step to achieve success remains a crucial aspect. A clear goal will formalize the campaign and enable a gauge meter to measure success.

Find out the right page for your video!

If you try to reach your audience on the right channel, then it is better to avoid hosting your video in the third party sites. When your viewer directed to the third-party site, they might get diverted by some other stuff. Your viewer will also forget for what they are into the third party site, so it is always better to host your video on the landing page.

Let us check out some key points to follow in unlocking your success in using the explainer video on the landing page.

  • Prepare a webpage that hosts your explainer video alone on the page.
  • Launch your video with SEO keywords to enhance the visibility of the landing page in the search engines.
  • Thumbnail should be the same as that specified in the email.

Why should you link images to work better?

There is a strong reason why digital marketing professionals don’t prefer video to embed in their email do you know why? It is because of the loading time of the video is high. So, this makes the majority of the experts make use of animated GIFs as well as static images. A good marketer will place the play button in the center of the image that directs to the blog to watch the video. This strategy enables you to monitor the campaign progression as well as how the emails drive your web traffic.

email marketing

Use of Animated GIFs in email

You should always embed your video to an email, where the first click directs the user to watch the video, and the second click directing to the landing page. This method improves the opportunity to turn the customer into a potential buyer.

Improve your potential customer rate

Do you want to create a more engaging and entertaining time with your customers? If yes, then marketing emails with video will reap you high benefits. It not only connects with the existing audience but also enables you to expand your network. If you already possess a huge number of audiences to open your mail, then you should include video into the mail to make the content worth it. You should prepare a worthy content then only your clients will share with their friends, colleagues, and other clients. The opening rate of the email is raised to 18%, leading to an increased click-through rate of 20%. All these factors reduce the unsubscription rate to 26%.

Source: bread beyond


Boost your customer rate

Best practices to implement in marketing emails

Cling to the Dos and Dont’s of email marketing to achieve high click-through rates.

  • Your email subject line should contain the video indicating your recipient that some interesting content is enclosed.
  • Always prefer an attractive thumbnail for the video, which catches the attention of the client at first sight itself.
  • Avoid integrating several CTAs into the email content.
  • Maintain your video file size small so that it is easy for the viewer to watch the video.
  • Drive traffic to your landing page by sending a video thumbnail in the email that connects your page.
  • Add the play button to the video URL to enable your subscriber to play the video.
  • You can prepare various emails speaking the same subject with different thumbnails and body content. By doing this, you can find out which format reaches wide across the audience.

The verdict

You might be disinterested in doing an extra work of embedding a video with your marketing email, but it will guarantee you with profitable results. Regardless of including a GIF image or a video makes your email turn as engaging content that offers unlimited fun to the user. Now you hold a metrics scale of your target audience to determine their interests and preferences in making a purchase decision.

Planning to prepare an intriguing email, grabbing the pulse of your audience, then we are ready to support you with videos that unbox your future gains.

Ride through our website to capture a close screenshot of our animation pathway impresses your marketing sense. Have a look in the next article, ‘Why do you need to create customer testimonial videos that serve better for you?’

Turn your ideas into animation video script with the use of creative words

Explainer video script

Have you tried in preparing an explainer video script? It is not an easy task. It remains as the hardest challenge of where to start the script for an animated video.

Let’s start to know what are the creative elements to be included in the explainer video. It helps us to create a successful animation script that boosts the video to the next level.

How to kick start with the explainer video script?

Scripting writing should prepare a story that triggers the reading interest of the viewer. You should always develop an animation script with simple character dialogue, actions, and expression.


Video Scriptwriting concepts

The explainer video script is the key component in determining the outcome of the animated video. Above all, a video script serves as a blueprint for designers of what are the characters, environments, and how the animation process progresses through video.

What is the primary need to make use of explainer video script?

Are you interested to know about why animated videos used for business promotions? It is because it offers complete flexibility in storytelling. Of course, explainer videos prepared to attain extensive customer interaction about the product.

Key insiders observed in preparing an explainer video script:

Use attractive words in the explainer video script:

It is better to eliminate complex words in the video script, as it is difficult to understand by the viewer. So always opt for simple words that enable the easy conversion of visual representation.

Remember that the explainer script should be short. Writing a script states the visual presentation of a product within a short time frame.

Usually, beginners of explainer video makers tend to create smooth animations with attractive illustrations. But you should know that poor explainer video script tends to make the video fail to reach the target audience.

  1. Exhibit your humor sense in the video script

Do you know “what did one hat say to the other?

You wait here. I will go on ahead.” Likewise, staying ahead can only be done by preparing startup explainer videos with humor sense.

sense of humor

Sense of humor

Moreover, these videos assist the people to gather the information entertainingly. You should prepare a video that always brings a loud laugh or a small smile that helps the audience stay refreshed in viewing the videos.

3.Insist on the selection of words and tone

As an animated explainer video maker, you should prepare a script by choosing the words and phrases that can easily read by a voice actor. Generally speaking, careful selection of words assists in highlighting product features. These features improve the branding of the products in the audience’s vision.

Usually, everyone who creates an explainer video will always tend to prepare amazing and creative visuals. But one should address the importance of voice tone, which improves the branding of the business than any other else.

4. Prepare a draft as like you converse

A successful video script development should follow a template that eliminates the poor content or content that doesn’t include the real information. When you prepare content that is similar to talking helps the audience to understand quickly.

marketing strategies

Conversational marketing script

Do you want is the major trick followed by video production companies? If you state yes, then they choose the right tone for their video. Animated explainer videos, always develop a script stating the features of the product in a friendly tone.

5. Restrict your writing to the limited number of words

A business video script contains characters and objects that bounds with the environment. So it is better to speak less. A 1-minute animated video script should not exceed 170words length. The number can slightly vary as a matter of language tone and stress of the content promoted by the company. However, the key point in preparing an explainer clip with a lengthier script fails to reach the customers when shared on social media platforms.

6. Represent your problem statement with the traditional format

You should represent the problem statement with the right structure. For example, if Annie earns more than Stephen, you should follow a message structure. This structure should contain what, who, why, and how.

The what portion

The first part of the script should include what problem the viewers are experiencing. This feature motivates the viewers to watch the video. At the same time, it also supports the video creators to introduce the product or service with a pleasant mode of the client.

The who portion

The explanatory videos should take a priority of introducing themselves in brief. Like, we Pictodesign create eye catchy animation video that drags your business to the next level or some keywords that deliver a sharp and focused product description to the viewer.

The why segment

This segment states a perfect solution to the problem. It also emphasizes why we are better than anyone else in offering an optimal solution. For example, we develop animated videos at a nominal cost with high-quality creative team members.

The how-to portion

This portion should contain clear procedural methods of stating the solution methodologies for product and services. In other words, this approach serves an effective structure to ensure the viewer with a solution that does not fail.

Closing notes

Following these scriptwriting tricks, you would be able to develop interesting stories that drive the customers to purchase the product or service. Then why do you wait for it? In essence, we are ready to help you with creative explainer videos that impress your customers at first sight.

Thus Picto design studio creates a new pathway in the animation industry, which makes us identified as a distinct personality among the competitors. In a word, connect with us to explore the diversified animations enabling your business to reach a wide range of customers.



“A job isn’t just a job.It’s who you are” and  we  follow the quote possessing a futuristic eyesight in preserving the explainer video production leadership. And that’s how we hold the ability to determine more customers along with the continuous acquisition of knowledge. As we extend our business every day, we love to accept new talented professionals to our team. We always support radical policy in picking up the professionals, but we never admit any comprise in our animation video quality and stunning graphic designs. Presently, we initiated our search of young and talented candidates for the following positions.

Junior to Senior Illustrator
If your hands can create visual wonders, we adore you to be a part of our creative team.
Job Responsibilities

    • If you own a thriving interest in succeeding in the role, your exceptional drawing skill drawing both in hand and pen is appreciated.
    • The candidate should lend innovative thoughts in storyboard and idea generation for every project.
    • Highly proficient knowledge in Adobe after effects, Illustrator, and Photoshop (CC).
    • High-edge creativity and imagination in bringing life to the characters and their movements.
    • The applicant should interpret brief and uphold a great rapport with team members, superior in the creative process.
    • Always possessing a keen note on mood boards and updated with style trends in developing visually attractive samples.

Educational Background
Candidate should hold a Professional Certificate, Diploma, or Degree in Art/Design/Creative Multimedia, Advertising/Media, or equivalent.

Narrate stories with engaging, convincing, and appealing animation synchronizing with the voiceover.
Job Responsibilities

    • The candidate should possess exceptional skill in developing animated videos with the perfect synchronization of voice-overs.
    • Editing video footage and including a unique touch to the animation effects.
    • Proficient knowledge in working with 3Dstudio, Cinema4D, Blender, 3Dsmax, Maya & Blender – materials, lighting, scene rendering, and the animation is a plus.
    • Creative thinking to offer original, aesthetic designs and visual effects.
    • Hands-on exposure to the tools like Premiere, After effects, and Photoshop.
    • Supportive experience in Inorganic and organic 3D models is appreciated.
    • Expertise in the usage of Adobe after effects.
    • Applicants should comprehend the project objective and collaborate with lead artists to produce a harmonious animation style.
    • Precise estimation of turnaround time should be there to deliver the work on-time.

Educational Background
To give your best out of this role, you should possess a strong knowledge in animation with the certification of Adobe After Effects, Illustrator, and Photoshop(CC). Creativity in handling characters and their realistic movements more preferred.

Marketing Team
If you are one with exceptional written and spoken English skills supported by convinced marketing strategies, then here is your right place to showcase your abilities.
Job Responsibilities

    • Reaching out to influencers and assist dragging more traffic to the website.
    • Scheduling activities and publishing eye-catchy social media content.
    • Perform in-depth research in presenting blog with analysis of keywords.
    • The candidate should have a foreseeing eye in planning and executing the company’s overall marketing program.
    • Fast-paced learner to be on track with the recent search engine marketing trends.
    • Innate of hunger in finding out the new clients over diverse domains.

Educational background
Candidates with a bachelor’s degree in marketing or business administration are highly preferred. A vast experience in marketing, advertising, brand management that pays off with increased sales is notably appreciated.

Why us?

    • Competitive salary in the industry
    • Career advancement opportunities
    • Friendly environment
    • A platform to collude with supportable seniors.

If you think you fit our job specification, then share your profile and sample works with Join us now to make a talent hub!
Jobseekers are requested to include the following particulars
1. A cover letter highlighting the position you wish to apply for in our company.
2. Curriculum vitae.
3. Your recent certifications
4. Your latest photograph
5. Samples and portfolios that support your application for the post.

We request you to forward your portfolio to, and our team will respond to you within a couple of days.

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