Why should whiteboard animation be a part of your marketing plan?

Promoting a business at times can seem difficult especially when you are trying to explain a complex topic, or present a product/service that needs a lot of explanation.

Yes, you can write pages to do all the explanation, but honestly who has got the time to read those boring texts. The last thing any business wants is to lose their potential customers’ interest in their business.

Whiteboard animation is a great way to ensure that you not only capture the attention of your audience but you keep them glued to the screen until they understand the product/service you are trying to explain in an engaging and entertaining way.

Whiteboard animation is a proven way to gain audience interest and convert them into paying customers.

What is a whiteboard animation?

The whiteboard animation is the process through which an author draws on a whiteboard and records a scripted story. This has been commonly used on YouTube, internet, and television too. It is a hand-drawn image and it is followed by whatever story you want to tell.

Why should whiteboard animation be embraced?

It is straightforward: The most exciting thing about whiteboard videos is that they don’t waste time. These videos go straight to the point of discussion. It is never longer than 3-5 minutes, which is the ideal duration to explain any complex subject to your audience without losing their interest.

Anything outside 5 minutes, your audience gets bored with whatever it is that you are presenting. More importantly, the message you want to put across goes straight into their subconscious when they see it in the whiteboard animation form.

It demands attention: Another great thing about whiteboard animation is its ability to keep the audience glued to the screen. As stated earlier, these animations are catchy and exciting to the point that the audience will put aside everything and actively listen to what you have to say. They don’t just watch, they give maximum attention to the videos and grasp the message you want to pass across.

It engages the brain: When somebody watches a video, they use their eyes, ears, and mind to understand everything. Due to the involvement of these sense organs, the message is 60% more likely to be remembered when compared to the texts.

It takes the full advantage of storytelling: Telling a story is the most powerful way to present an idea and what could be the best way to tell a story than an animated whiteboard video where you get the full freedom to explain your idea through a great story.

To conclude, whiteboard animation videos are extremely useful when it comes to showcasing your brands, product, services or business. Make the best use of the whiteboard animation and get all of its advantages by making it part of your marketing plan.

Where to go from here?

At Picto Design Studio, we create incredible whiteboard animation videos that can help you convert your visitors into customers. Contact our video representative at [email protected] with your requirements and we will not only explain to you how our explainer videos can help you grow your business but also how you can get ready for the future that belongs to videos.


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