Why getting an explainer video could be your best business decision ever?

CISCO in its report about explainer video, “VNI Global Fixed and Mobile Internet Traffic Forecasts” (source) has given some fascinating information and predictions regarding the future nature of the internet traffic.

Here are some key highlights:

  • By the year 2020, internet video will account for 79% of global Internet traffic, up from 63% in 2015
  • Also by the year 2020, Video traffic will be 82% of  consumer internet traffic, up from 68% in 2015
  • Similarly, by the year 2020, business Internet video traffic will be 66% of the business Internet again up from 44% in 2015

It is interesting to note that videos are already contributing significantly in getting the targeted traffic and consumer interests as we can clearly see their dominance back in the year 2015. But, more importantly, their share is set to grow even further in the future.

What does all this mean for your business?

The answer is simple. You need to explain your product, service or brand through a video. The articles, white papers or e-books are simply not going to cut-through. You need to have the power of video at your disposal in order to capture the attention of your targeted audience. Why? Because they are already looking for it!

Think about it in this way. As a consumer who you are going to prefer more? A business that has explained their offering through endless boring texts or a business that has explained their offering via a short and entertaining 90 sec explainer video? Same goes for your consumers too.

So, if you are a business and you still don’t have a video for your business then it’s high time that you get one.

Where to get started?

Videos can come in all sort of forms. But when it comes to explaining your product, service or brand in an engaging way, then nothing could beat an explainer video.

An explainer video is a short animated video that through an exciting mix of animation, graphics, music and sound effects explains your offering to your potential customers. It also has a “call for action” towards the end of the video that motivates viewers to take the exact action that a business wants.

Here is an explainer video for your reference that we did for one of our client: KitKarma- An equipment sharing site:

Why getting an explainer video could be your best business decision ever?

Now that we have all the data and information with us, we are in a better position to answer this question.

  1. Your customers love videos
  2. They prefer watching a video over reading boring texts
  3. They are searching for the solution that can explain themselves through an interesting video
  4. An explainer video is the best way to introduce a product, service or brand to a customer

Thus concluding that getting an explainer video could be your best business decision ever!

Simple! Right?


Where to go from here?

At Picto Design Studio, we create incredible explainer videos that can help you convert your visitors into customers. Contact our video representative at [email protected] with your requirements and we will not only explain to you how our explainer videos can help you grow your business but also how you can get ready for the future that belongs to videos.



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