Why your business deserves an explainer video

Video marketing has made a great progress, to the extent that today’s more and more businesses depend on them for growing their visual appeal, boost conversion rates and increase brand popularity online. But before considering an animated video, it is important to keep the end goal in mind. You need to create a one-of-a-kind identity for your organization through an explainer video that gets your potential customers interested in your offerings and encourages them to make a move.

 

So if you don’t fully agree with the fact that your business needs an explainer video, here’s a little recipe to change your opinion on the same!

 

Lower Bounce Rate and Higher Conversion

There is no doubt that the explainer videos help in converting watchers into clients. Truth be told, 140% of individuals will probably buy a product in the wake of viewing an online video. The brilliant rule in such a manner is to have an unmistakable invitation to have a call-to-action: What is your goal? Do you need potential clients to call you? Or on the other hand, perhaps round out a contact form? Additionally, Animated videos enhance your web traffic since your site visitors remain longer (normal visit time) and diminish bounce rates, that is, the rate at which individuals move from your site without any interaction.

 

 

Shareable Videos

According to a data, 70% of internet users are more interested in watching videos. What’s more is that a significant number of them want to share content. Therefore, it would be a wise idea to make your video marketing strategy so powerful that you do not miss any chance to go viral. Upload your explainer video to YouTube, Facebook, and Vimeo, making a point to include an enlightening title and tags, and you will perceive how popular it can be.

 

Create a Bond

Explainer videos are an unquestionable requirement for any business – they can catch customer’s eye rapidly and pass on a reasonable message to support sales. On top of it: they tell a story, uncovering your brands’ identity while making a bond with potential clients like no other tool. Try not to avoid it anymore and start planning your video marketing strategy with an explainer video.

 

Conclusion

Explainer videos are a ground-breaking tool for any organization, who needs a substantial search engine visibility and higher organic rankings. Even experts and researchers have established that video content is 53 times more prone to be found by Google and be positioned on its first page!

 

It is a well-known fact that the search engines cannot read videos. Thus, it becomes significant to enhance the content related with them by utilizing thumbnails, labels, titles, sitemaps, file names, transcriptions meta descriptions, transcriptions, video URLs and rich snippets appropriately.

Be careful while applying these aspects to your video and you will most likely dominate!

 

Where to go from here?

At Picto Design Studio, we create incredible whiteboard videos that can help you convert your visitors into customers. Contact our video representative at hello@pictodesignstudio.com with your requirements and we will not only explain to you how our explainer videos can help you grow your business but also how you can get ready for the future that belongs to videos.

 

 

 

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