5 Ways Explainer Videos Help SaaS Products Stand Out.

In today’s saturated SaaS landscape, attention is the new currency. With thousands of tools solving similar problems, the real challenge isn’t building—it’s breaking through the noise. That’s why forward-thinking SaaS companies are turning to a powerful, underused asset: Explainer videos.

At Picto Design Studio, we exclusively help SaaS brands grow using video-first marketing strategies. Our work helps founders and marketers simplify their value proposition, drive qualified traffic, and improve retention-all with a single asset.

Here’s how explainer videos are helping SaaS brands stand out, sell more, and scale faster 👇

They Make Complex Products Easy to Understand

Your users don’t need more features—they need clarity. A strong explainer video tells a focused story in 60–90 seconds. Pipedrive breaks down how their CRM helps close deals—without tech jargon.

Viewers retain 95% of a message via video vs 10% from text. (Source: Forbes)

They Increase Landing Page Conversions

When someone hits your website, you’ve got 5 seconds to earn their attention. A great explainer video delivers the “aha moment” faster than paragraphs ever could.Talka ai uses targeted explainer videos on their Landing page

Video on landing pages can boost conversions by up to 80%. (Source: Unbounce)

They Accelerate Onboarding.

Good SaaS onboarding isn’t a tour—it’s a story. Videos help new users activate quickly by showing, not telling.Slack uses onboarding walkthrough videos that feel intuitive.

72% of customers prefer learning about a product through video. (Source: Wyzowl)

They Work Across All Channels

One explainer video can be used for:

Paid ads
Email sequences
LinkedIn posts
App store listings
Sales decks
Onboarding flows

It’s not just content—it’s a growth asset.Notion used one video across YouTube, LinkedIn, and investor demos.

Video marketers grow revenue 49% faster. (Source: WordStream)

They Build Emotional Trust

People don’t buy tools. They buy transformation. Video lets you inject emotion and context into your brand—fast.ZOOM built ₹500 Cr+ in revenue using relatable video storytelling.

70% of marketers say video builds trust better than any other format. (Source: HubSpot)

Final Thought

A great product isn’t enough. You need a story that lands—on your site, in your ads, in your funnel.If you’re scaling a SaaS product, start with the one format that drives awareness, clarity, and conversions: video.We help SaaS brands like yours simplify, sell, and scale with explainer videos that work across the funnel.

Looking to simplify your SaaS story through video?

✉️ Reach out: hello@pictodesignstudio.com