Author: Picto

SuperOps Case study Mission SuperOps is a specialized PSA–RMM software for MSPs and IT teams. The challenge? PSA–RMM tools can feel technical and overwhelming. SuperOps wanted an explainer video that would visually tell their story—what the product is, why it matters. They approached Picto Design Studio, and we took their challenge as ours: craft a simple, clear, and engaging explainer video that shows their product story visually. Creative Approach We crafted a concise explainer video using clean 2D animation and motion graphics. The story showed what the product is, how it’s used, and what it can do, in a simple, visually connected way. SuperOps ❤️ Picto The collaboration was smooth and structured: Clear milestones for script, storyboard, visuals, animations, and revisions Close alignment with SuperOps’s product & marketing teams to highlight real user pain points  Iterative feedback ensured the video matched the brand’s tone and style Results Users reported better understanding of the platform confusion dropped in usability tests by 40% Video became a central piece across sales & onboarding Enhanced brand perception — prospects see SuperOps as simpler, more integrated, and more intelligent

KULA UI Case Study Mission Kula is an Applicant Tracking System (ATS) built to make hiring simple, fast, and efficient for growing teams. For their product demo, Kula needed more than just a walkthrough—they needed a UI animation explainer that could showcase the platform’s features in a clear, engaging, and SaaS-friendly way. The challenge: ATS platforms often feel technical and heavy. Too many details overwhelm users, while too little leaves out the product’s real strengths. Kula needed a balance—clarity without compromise. That’s where Picto Design Studio came in. Our mission was to transform Kula’s UI into a story—a demo video that not only explains but also excites. Creative Approach We built a UI-focused product demo video using sleek 2D animation and motion graphics. The concept highlighted the user journey—from posting a job to tracking applicants and making data-driven hiring decisions. Complex flows were broken into bite-sized animated sequences, making it easy for HR teams and decision-makers to understand.  The animation style reflected Kula’s modern, SaaS-first design language, aligning with the brand’s positioning.  The result was more than a demo—it was an explainer story that showed how Kula redefines ATS usability. Kula ❤️ Picto The collaboration was structured and seamless. With clear milestones, design alignment, and iterative feedback loops, we created a video that captured Kula’s vision with precision. Results The final video became a powerful tool for Kula’s sales and onboarding teams: ✅ Helped prospects grasp the product value within seconds ✅ Positioned Kula as a premium, user-friendly ATS in the SaaS market ✅ Doubled as both a marketing asset and onboarding gui 📈 45% increase in ROI from demo-driven campaigns ⏱ 30% faster sales cycles as prospects understood features instantly 🎯 2x higher engagement during product pitches compared to static decks 🤝 Improved onboarding efficiency by 40%, reducing support queries By turning a technical workflow into a clear, engaging narrative, the video didn’t just demo the product—it showcased Kula’s mission to make hiring smarter.

BubbleMaps Case Study Mission Bubblemaps developed Inteldesk, a crypto, community-driven platform where users can vote on and submit high-risk tokens and projects, powering the decision-making process. For the product launch, they needed a launch video—but there was a big challenge. Crypto concepts are often overwhelming: too much technical detail, and users tune out; too little, and the real value gets lost. They chose Picto Design Studio to tackle this challenge. We made their goal our goal: to create a short, engaging launch video that turns complexity into clarity and shows why Inteldesk matters—fast. Creative Approach We crafted a short, engaging product launch video using crisp 2D animation and motion graphics. The concept focused on the user journey—how to spot risky tokens, submit projects, and vote—without overwhelming the audience with jargon The visuals translated complex technical flows into an easy-to-grasp, engaging narrative, making the platform’s value instantly clear. The result wasn’t just a launch video—it was a launch story designed to build clarity, trust, and community engagement. BubbleMaps ❤️ Picto The collaboration was smooth and focused. With structured project management, clear milestones, and creative alignment, we delivered a launch video that BubbleMaps could proudly showcase. Results The 52-second video delivered far beyond expectations: ✅ 1.8M views on X within days of launch ✅ Sparked major engagement across the crypto community ✅ Positioned Inteldesk as a trusted, community-first platform By turning complexity into clarity, the video didn’t just launch a product—it launched a movement. They appreciated how we transformed a complex message into a concise, powerful story that resonated with crypto users worldwide—and they’ve already promised us for upcoming projects.

Zoho case study Mission Zoho Creator empowers businesses to build custom apps without writing a single line of code. From automating workflows to reshaping how teams collaborate, it’s a powerful low-code/no-code platform designed for speed and flexibility. Despite its potential, many users struggled to understand the platform quickly. Too much information was overwhelming, too little left the value hidden. Zoho wanted a way to help users see why the platform matters—fast. Their goal: a concise, engaging video that explains the product clearly and demonstrates its real-world impact. Creative Approach We crafted a 2-minute demo video using clean 2D animation and engaging motion graphics. Every frame was designed to show not just what Zoho Creator does, but how it transforms workflows and the working environment. The script focused on the user’s perspective, highlighting daily challenges and how Zoho Creator simplifies them. Real-world scenarios made the product relatable, turning a complex platform into a story that resonates. The result was more than a demo—it was a story of clarity, efficiency, and transformation. Zoho ❤️ Picto The collaboration between Zoho and Picto was seamless. Our structured project management ensured smooth communication, clear timelines, and a high-quality output delivered on schedule. Zoho valued the expertise we brought in simplifying their platform for users. Results The 2-minute video made a measurable impact: Engagement increased by 40% Users understood the platform in minutes instead of hours The video became a go-to onboarding tool The concise storytelling and visual clarity turned a complex platform into something instantly understandable, creating a stronger connection with users and highlighting the platform’s transformative potential.