How to Showcase Multiple SaaS Products in a Single Video Case Study: Zoho One – What is Zoho One?
One unified SaaS suite. 45+ tools. Explained in just 1 minute.
What if your entire software ecosystem could be explained in a single video, without losing clarity, pacing, or engagement?
That’s exactly what Zoho One achieved. In a world overflowing with scattered features, Zoho delivered an explainer that doesn’t just tell, it shows how every piece of the suite works together like clockwork. Whether you’re a SaaS founder, product marketer, or growth lead, this is a masterclass in multi-product storytelling.
Why This Matters (More Than Ever)
SaaS Buyers Are Overwhelmed
With so many tools competing for attention, buyers want one place to understand what your product offers.
Modular SaaS Suites Are the New Norm
From CRMs to finance and HR, modern platforms aren’t single tools — they’re ecosystems. But marketing often fails to convey this scale in one cohesive story.
Explainers Save Sales & Onboarding Time
Instead of 10 demos or docs, one video can onboard entire teams and align decision-makers in minutes.
Budgets are Tighter, But Ambitions Aren’t
Creating 10 separate videos for 10 products is expensive. Zoho proves you can deliver one powerful video that does the job of many.
Picto’s Multi-Product Explainer Blueprint
Here’s how to adapt Zoho’s approach to your SaaS suite—whether you have 3 tools or 45:
Hook & Anchor Zoho: Dashboard visual opens the video.
Picto’s Tip: Start with your core interface
Structured Clusters Zoho: Apps grouped by user function
Picto’s Tip: Group tools by real-world user tasks
Icon Animation Zoho: Animated icons introduce product roles
Picto’s Tip: Use animated icons to communicate at-a-glance value
Suite-Level Close Zoho: Zoom out to unified ecosystem message
Picto’s Tip: End by reinforcing your tool set’s cohesion
🎯 Final Takeaways
One Explainer Video ≠ One App Explainer
A single, well-structured video can convey multi-product capabilities, keeping messaging unified and viewers engaged.
Simple Animation & Structure Drive Retention Thoughtfully clustered segments with icon-based animation create clarity and memory retention.
Wrap With Big-Picture Vision After showcasing features, always tie back to your overarching POV: integration, scale, control.
📣 Want This Video for Your Product?
Picto Design Studio specializes in translating complex tool ecosystems into animated explainer videos that captivate, educate, and convert.
Let’s design your story: 📅 Email: hello@pictodesignstudio.com