Top 10 SaaS Explainer Videos in 2025
In today’s fast-paced digital world, SaaS explainer videos are essential for product storytelling, user onboarding, and lead generation. This curated list features standout animated explainer videos from industry leaders like Microsoft, Zluri, Zoho, Storylane, and Zoom—each utilizing motion graphics, visual storytelling, and clear messaging to simplify complex SaaS solutions. Whether it’s workflow automation, AI-powered productivity, or CRM optimization, these videos demonstrate how smart design and concise narratives drive engagement in SaaS video marketing. Explore how top SaaS brands are converting viewers into loyal users—one frame at a time.
Objective:
To highlight SaaS challenges like security gaps and unused licenses and present Zluri as the automation-first solution.
Zluri: SaaS Automation Explainer Video | Picto Design Studio
Targeting Industry:
- IT admins managing multiple tools
- Finance and procurement teams are reducing SaaS overspend
- Enterprises handling growing SaaS stacks
How This Enhances SaaS Storytelling:
- Cel animation and clean visual flow
- Clear features like onboarding, cost control, and workflow automation
- Delivered in under 30 seconds with strong pacing
Zoho ERP: Animated Explainer | Zoho X Picto | ERP Software
Targeting Industry:
- SMEs in retail, manufacturing, logistics, and services
How This Enhances SaaS Storytelling:
- Visual “before vs after” transformation
- Clean, bright animation
- Makes tech accessible for non-tech users
Objective:
Showcases the shift from paper-based processes to cloud-based ERP with Zoho — emphasizing speed, simplicity, and drag-and-drop UI.
Objective:
To demo how Storylane enables no-code, personalized product demos that close deals faster.
Storylane: Product Demo Video | SaaS Explainer
- SaaS and B2B tech firms
- Simple interface walkthrough
- Clear visuals and narration
- Communicates ease and speed of
SuperOps AI: PSA-RMM Software Explainer | Picto Design Studio
- Managed Service Providers (MSPs)
- Motion graphics explain real challenges
- Highlights AI and dashboard UI
- Makes a complex suite look intuitiv
Objective:
Showcases a unified PSA-RMM tool for modern IT teams — combining automation, AI, and remote management.
Objective:
Demonstrates better lead capture, automation, and sales coordination through CRM workflows.
LeadSquared: CRM Software Explainer | Picto Design Studio
- SMEs across education, healthcare, real estate, finance
- 2D animation shows chaos-to-clarity flow
- Features like follow-up automation and smart dashboards
- Tells a story that resonates with sales teams
Asana: Automate Tasks and Workflows | Asana Rules
Targeting Industry:
Cross-functional teams in operations, IT, marketing
Objective: To demonstrate how Asana automates tasks like handoffs, approvals, and requests with minimal effort.
How This Enhances SaaS Storytelling:
- Step-by-step real-world workflows
- Shows time-saving rules visually
- Reinforces productivity message
Objective:
Introduces an AI-powered inbox that organizes, drafts, and schedules intelligently.
Notion: Meet Notion Mail
Targeting Industry:
- Professionals and teams who manage a lot of communication and scheduling
How This Enhances SaaS Storytelling:
- Real-world productivity use cases
- Simple visuals and narration
- Highlights tight integration with Notion.
Slack: What is Slack? | Your Work OS
- Cross-team collaboration in tech, HR, support, operations
- Strong narrative around tool fatigue
- Engaging visuals
- Shows integrations, AI agents, and automation.
Objective:
Positions Slack as more than messaging — it’s a complete Work OS integrating tools and people.
Objective:
Highlights universal content search and AI-driven writing tools to reduce clutter and speed up tasks.
Dropbox: Dropbox Dash
- Knowledge workers in marketing, design, IT, operations
- Quick visual demos
- Strong focus on productivity and search
- Shows real-life use cases
Zoom: Zoom Docs with AI Companion
- Clean visuals and AI-first features
- Focused on reducing friction
- Tells a before/after story of workplace documentation.
Objective:
To showcase how Microsoft 365 Copilot integrates generative AI across apps like Word, Excel, PowerPoint, and Outlook to draft content, summarize insights, automate tasks, and enhance communication and productivity.
Microsoft 365 Copilot | AI at Work
Targeting Industry: Knowledge workers, enterprise teams, and professionals across industries such as IT, finance, education, healthcare, and legal, who rely heavily on Microsoft 365 tools for daily tasks.
How This Enhances SaaS Storytelling:
Demonstrates practical use cases inside familiar Microsoft tools Presents real-time AI assistance through clean, visual workflows Emphasizes time-saving benefits and smart work execution across teams.