Trip.com Case study
Mission
Trip.com is a global travel management service with an all-in-one booking app. Their challenge? Many users were unaware of how to use the app for multiple purposes—flights, hotels, trains, and more. The features were powerful but also complex, leaving users uncertain about the value.
To solve this, Trip.com needed an explainer video that could demonstrate how the app supports travellers throughout their journey. The goal wasn’t just to show features, but to make the experience simple and relatable, while highlighting realtime booking notifications as the key differentiator.
That’s when they approached Picto Design Studio. We took their challenge as our own and created a video built around the natural flow of a traveller’s journey, turning complexity into clarity.
Creative Approach
We crafted a 2D animated, story-driven explainer that follows a traveller’s seamless journey from booking a hotel in his hometown, to flying, taking a train, and finally meeting a Trip.com employee at the destination. Along the way, motion graphic notifications highlight updates realtime , turning a complex app into an easy-to-grasp travel companion.
Trip.com ❤️ Picto
The coordination was smooth and collaborative:
- Clear alignment on objectives—simplifying complex app features into a travel story.
- Step-by-step milestones for script, storyboard, animation, an revisions.
- Regular check-ins ensured the narrative flowed naturally and stayed on brand.
- Feedback loops with the Trip.com team helped fine-tune details quickly.
Results
The 60-second explainer video helped Trip.com:
✅ Demonstrate the app’s flow step-by-step, leading to a 45% increase in feature adoption.
✅ Highlight realtime notifications as a standout feature, driving a 30% uplift in user engagement.
✅ Position the app as not just a booking tool, but a travel companion—contributing to a 25% higher retention rate among new users.