Zoho case study
Mission
Zoho Creator empowers businesses to build custom apps without writing a single line of code. From automating workflows to reshaping how teams collaborate, it’s a powerful low-code/no-code platform designed for speed and flexibility. Despite its potential, many users struggled to understand the platform quickly. Too much information was overwhelming, too little left the value hidden. Zoho wanted a way to help users see why the platform matters—fast. Their goal: a concise, engaging video that explains the product clearly and demonstrates its real-world impact.
Creative Approach
We crafted a 2-minute demo video using clean 2D animation and engaging motion graphics. Every frame was designed to show not just what Zoho Creator does, but how it transforms workflows and the working environment. The script focused on the user’s perspective, highlighting daily challenges and how Zoho Creator simplifies them. Real-world scenarios made the product relatable, turning a complex platform into a story that resonates. The result was more than a demo—it was a story of clarity, efficiency, and transformation.
Zoho ❤️ Picto
The collaboration between Zoho and Picto was seamless. Our structured project management ensured smooth communication, clear timelines, and a high-quality output delivered on schedule. Zoho valued the expertise we brought in simplifying their platform for users.
Results
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Engagement increased by 40%
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Users understood the platform in minutes instead of hours
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The video became a go-to onboarding tool
