6 Best Explainer Video Styles That Actually Work for SaaS (And When to Use Them)
Every SaaS product solves a problem.
But only a few communicate that solution clearly.
The right explainer video helps you simplify the complex, earn trust faster, and convert passive viewers into active users.
Here are 6 powerful styles SaaS brands use—starting with the one we’ve mastered at Picto.
2D Animation + Motion Graphics (Picto’s Power Move)
When to use: For nearly every stage of the SaaS journey—from launch and onboarding to brand campaigns and product updates.
Why it works:
It’s versatile, scalable, and narrative-driven. Whether you’re explaining features, mapping a user journey, or simplifying backend logic, 2D animation with motion graphics translates complexity into clarity.
At Picto, we use this format daily. It’s high impact without the high cost, and customizable across industries like SaaS, AI, fintech, and healthcare.
UI + Animated Overlay (Hybrid Demo Style)
When to use: Product walkthroughs, onboarding journeys, landing page videos
Why it works:
It’s direct and practical. Users see the real product interface while animations draw attention to key steps, actions, or benefits.
Character-Based Animation
When to use: When your SaaS solves human-centric or emotional problems (think: HR, wellness, productivity)
Why it works:
Characters connect. They create empathy and let viewers see themselves in the problem—and your product as the solution.
Kinetic Typography
When to use: Brand teasers, manifesto videos, high-energy product statements
Why it works:
Moving text + bold statements = attention. Best for mobile viewing and sound-off environments like LinkedIn, YouTube Shorts, or X.
Isometric Animation
When to use: SaaS platforms with workflows, data structures, or systems integrations
Why it works:
Isometric visuals bring clarity to modular architecture. You can show scale, relationships, and flow in a clean, visually organized way.
When to use: High-ticket SaaS, deep tech, cybersecurity, infrastructure
Why it works:
Premium visuals for premium products. 3D helps visualize what can’t be seen—servers, automations, AI pipelines.
TL;DR – Don’t Just Choose What Looks Good. Choose what explains well.
Final Thought
We don’t just animate features. We assemble the spare parts of your story—with 2D motion graphics that inform, connect, and convert.
📩 Ready to build your next explainer?