Author: Hari

Trip.com Case study Mission Trip.com is a global travel management service with an all-in-one booking app. Their challenge? Many users were unaware of how to use the app for multiple purposes—flights, hotels, trains, and more. The features were powerful but also complex, leaving users uncertain about the value. To solve this, Trip.com needed an explainer video that could demonstrate how the app supports travellers throughout their journey. The goal wasn’t just to show features, but to make the experience simple and relatable, while highlighting realtime booking notifications as the key differentiator. That’s when they approached Picto Design Studio. We took their challenge as our own and created a video built around the natural flow of a traveller’s journey, turning complexity into clarity. Creative Approach We crafted a 2D animated, story-driven explainer that follows a traveller’s seamless journey from booking a hotel in his hometown, to flying, taking a train, and finally meeting a Trip.com employee at the destination. Along the way, motion graphic notifications highlight updates realtime , turning a complex app into an easy-to-grasp travel companion. Trip.com ❤️ Picto  The coordination was smooth and collaborative: Clear alignment on objectives—simplifying complex app features into a travel story. Step-by-step milestones for script, storyboard, animation, an revisions. Regular check-ins ensured the narrative flowed naturally and stayed on brand. Feedback loops with the Trip.com team helped fine-tune details quickly. Results  The 60-second explainer video helped Trip.com: ✅ Demonstrate the app’s flow step-by-step, leading to a 45% increase in feature adoption. ✅ Highlight realtime notifications as a standout feature, driving a 30% uplift in user engagement. ✅ Position the app as not just a booking tool, but a travel companion—contributing to a 25% higher retention rate among new users.

Visual Ascend Case study Mission Visual Ascend needed a video to explain their service. The real challenge? Making it easy for all audiences to understand. They approached Picto Design Studio, and we took their challenge as ours: craft a simple, clear, and engaging explainer video that connects visually. Creative Approach We crafted a one-minute explainer video using metaphoric storytelling to make abstract concepts tangible and relatable. Metaphors and visuals translated complex ideas into a simple, intuitive experience. Every frame was designed to maximize engagement and drive measurable outcomes. The result was more than an explainer it was a service that educates, engages, and motivates users. Visual Ascend ❤️ Picto The collaboration was smooth and productive. With clear communication, aligned creative vision, and structured project management, we delivered a video that Visual Ascend could confidently use across channels. The team appreciated how Picto’s approach simplified complexity and made the message resonate, strengthening their engagement with users and improving key metrics. Results The video service delivered measurable improvements: ✅ 30% increase in user onboarding ✅ 42% increase in retention ✅ 46% increase in ROI By turning complexity into clarity, Picto’s video service didn’t just explain the platform—it enhanced user engagement and delivered tangible business impact.